Brand Marketing Director

3 weeks ago

Los Angeles, California, United States Buck Mason Full time

At Buck Mason, we're on a mission to redefine the American wardrobe. Founded in 2013 by Sasha Koehn and Erik Allen, our journey began in a humble 350-square-foot garage off Abbot Kinney Boulevard in Venice, California. We combine old-school manufacturing techniques with modern technology to design updated, modern American classics for daily wear. Our approach is architectural, and our goal is to simplify fashion, ensuring that each piece lasts well beyond a single season. We're proud to produce much of our product in the USA at our own factory.

Buck Mason is on the hunt for a visionary Brand Marketing Director, a creative force with impeccable taste and an innate talent for crafting captivating campaigns and narratives that breathe life into our products, mission, and distinctive aesthetic across all channels. If you're the embodiment of our brand's vision, an entrepreneurial spirit, and possess an unerring sense of style, then this role is your calling. We're in search of an individual who's sharp, quick-witted, exceptionally adaptable, and deeply passionate about our products and the California lifestyle.

Based in Los Angeles, the Director of Brand Marketing will report directly to our Founders. In this pivotal role, you'll orchestrate our integrated approach to brand marketing, spanning both our Mens and Womens business lines and supporting our retail and e-commerce objectives. Your primary responsibilities include shaping the strategy and assembling a dynamic team poised to elevate Buck Mason's presence through meticulously crafted integrated campaigns, strategic PR initiatives, impactful partnerships, captivating social media endeavors, community engagement programs, and compelling content creation. Moreover, you'll become fluent in gauging the influence of brand marketing efforts on our business performance, utilizing analytics and attribution strategies. The ideal candidate is a creative entrepreneur, a masterful storyteller, and a data-driven marketer, equally adept at deciphering market insights to guide priorities and offering constructive input on creative strategies and partnership opportunities. As our marketing leader, you'll exhibit an action-oriented, resourceful, and imaginative approach while owning multi-channel campaign strategies that fuel brand awareness and catalyze growth.

What you'll do

  • Brand Management: day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the founders, creative services, merchandising and digital marketing.
  • Collaborate with cross functional teams - from digital marketing and merchandiser to creative to aggregate insights and develop strategies and content to increase brand awareness (paid, owned, and earned).
  • Partnerships & Collaborations: develop and execute on-brand marketing partnerships & collaborations, both ongoing and project based.
  • Community Development: develop and rollout plans for building and fostering a community around the brand to generate word-of-mouth buzz and grassroots awareness.
  • Public Relations: lead agency relationship and manage all press and media programs from briefing through to execution.
  • Events & Activations: end-to-end management of brand events, retail activations, and sponsorships to increase brand awareness, foster community and support business goals.
  • Social Media: collaborate on the content, planning, strategy and growth of organic channels.

Responsibilities

  • Responsible for managing and communicating brand marketing strategy to grow brand awareness, drive traffic (on and offline) and maintain the brand message consistent throughout specific markets including ecommerce and wholesale and partnerships.
  • Own, manage and develop the brand marketing calendar ensuring campaigns are on-brand, executed on-time, and optimized for experience, press coverage, engagement, and sales impact.
  • Collaborate with the creative team on direction for all brand related digital assets.
  • Own clear & timely communication around key marketing decisions, project milestones, and plans, helping to keep every project organized and driving forward.
  • Develop and drive strategic marketing programs from inception to launch.
  • Manage cross-functional teams to devise and execute ongoing store launches.
  • Manage small to large-scale brand awareness campaigns, partnerships, collaborations, influencer programs, email marketing, and PR.

Qualifications

  • 7+ years of integrated and brand marketing experience, preferably at an agency or high-growth consumer-facing apparel brand.
  • Proven track record in growing consumer businesses through sustained customer engagement.
  • Deep proficiency in brand building, marketing, and campaign strategy and management.
  • 7+ years of strategic execution experience in a creative environment.
  • A genuine passion for brand-driven growth.
  • Strong and concise communication skills, both written and verbal, with a collaborative and cross-functional approach.
  • Exceptional ability to create and curate engaging content.
  • Demonstrated expertise in transforming brand strategy into successful in-market creative strategy.
  • A true creative with an innate understanding and alignment with the Buck Mason visual language, along with a natural curiosity for innovative ways to engage our community.
  • An acute understanding of menswear and the media industry, particularly in the context of California lifestyle.
  • A proactive, collaborative approach to ideation and execution, with a willingness to roll up your sleeves and get the job done.

What we can offer

  • Competitive compensation package.
  • Health, dental, and vision insurance.
  • Fitness and wellness benefits.
  • 401k retirement savings plan with company matching.
  • Quarterly clothing allowance.
  • Stock Option Plan

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