PR & Media Relations Manager

4 weeks ago


Trenton, United States Communications Collaborative Full time

Our metro New Jersey healthcare client is hiring a PR & Media Relations Manager (Contract). Be responsible for championing the organization’s brand through public communications and media relations. This includes maintaining and growing a media presence across all business/trade and news outlets/channels (print, broadcast (TV and radio) and social media) in the metro NY/NJ area and actively monitoring all outlet/channel activity. This is initially a 15-20 hours/week, open-ended contract role that could grow over time. Offsite is an option but does require an experienced professional with solid metro NY/NJ area media contacts.

Responsibilities: Establishing, growing, managing, and monitoring presence for organization’s newsworthy stories Creating timely, unique, relevant content and sharing communications about the organization progress and updates on appropriate channels Expanding and maintaining relations with local, regional, and national business/trade and news outlets Understanding news cycles and knowing how to maximize them for ultra story reach Assisting in the development of stakeholder and community engagement plans Counseling members of the leadership team prior their appearance in the press as a representative of organization in the public eye Writing tight pitches, op-eds, media plans, blogs, podcasts, and other relevant materials Preparing briefing documents prior to media and public appearances Securing coverage for major organization events such as groundbreakings, medical initiatives, new practice openings, etc. Understanding and building target customer profiles to increase visibility of and participation in numerous annual and ad-hoc campaigns Making decisions on media inquiries consistent with organizations priorities and commitments Collaborating with other internal teams to secure information for content creation Assisting with crisis response Other duties as assigned

Qualifications: Bachelor's degree required 8-10 years of experience within healthcare in a similar role Ability to develop long-form and short-form content that effectively reaches relevant audiences Comfort and confidence as a spokesperson Responsible, enthusiastic, and cares about working in a mission-focused organization Exceptional interpersonal skills including the ability to influence, lead, and educate others Experience in people management and conflict resolution Demonstrated ability to cultivate collaborative working relationships with a variety of stakeholders Ability to work in a fast-paced environment with changing priorities Ability to proactively identify problems and implement solutions Willingness to be held accountable and receive feedback Comfortability with technology including MS Office Suite (Outlook, Word, Excel and PowerPoint)

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