PR & Media Relations Manager
4 weeks ago
Our metro New Jersey healthcare client is hiring a PR & Media Relations Manager (Contract). Be responsible for championing the organization’s brand through public communications and media relations. This includes maintaining and growing a media presence across all business/trade and news outlets/channels (print, broadcast (TV and radio) and social media) in the metro NY/NJ area and actively monitoring all outlet/channel activity. This is initially a 15-20 hours/week, open-ended contract role that could grow over time. Offsite is an option but does require an experienced professional with solid metro NY/NJ area media contacts.
Responsibilities:
Establishing, growing, managing, and monitoring presence for organization’s newsworthy stories
Creating timely, unique, relevant content and sharing communications about the organization progress and updates on appropriate channels
Expanding and maintaining relations with local, regional, and national business/trade and news outlets
Understanding news cycles and knowing how to maximize them for ultra story reach
Assisting in the development of stakeholder and community engagement plans
Counseling members of the leadership team prior their appearance in the press as a representative of organization in the public eye
Writing tight pitches, op-eds, media plans, blogs, podcasts, and other relevant materials
Preparing briefing documents prior to media and public appearances
Securing coverage for major organization events such as groundbreakings, medical initiatives, new practice openings, etc.
Understanding and building target customer profiles to increase visibility of and participation in numerous annual and ad-hoc campaigns
Making decisions on media inquiries consistent with organizations priorities and commitments
Collaborating with other internal teams to secure information for content creation
Assisting with crisis response
Other duties as assigned
Qualifications:
Bachelor's degree required
8-10 years of experience within healthcare in a similar role
Ability to develop long-form and short-form content that effectively reaches relevant audiences
Comfort and confidence as a spokesperson
Responsible, enthusiastic, and cares about working in a mission-focused organization
Exceptional interpersonal skills including the ability to influence, lead, and educate others
Experience in people management and conflict resolution
Demonstrated ability to cultivate collaborative working relationships with a variety of stakeholders
Ability to work in a fast-paced environment with changing priorities
Ability to proactively identify problems and implement solutions
Willingness to be held accountable and receive feedback
Comfortability with technology including MS Office Suite (Outlook, Word, Excel and PowerPoint)
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