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Marketing Manager

4 months ago

Schroon Lake, United States Hay Creek Hotels Full time

Job Description

A distinctive element exclusive to Hay Creek Managements approach to guest service is its " Host Philosophy," which encourages each associate to develop the skills necessary to offer competent hospitality service outside the realm of their primary job responsibilities.

The ability of our Host Associates to proficiently multi-task provides guests at Hay Creek properties a secure, comfortable confidence that their service expectations will be exceeded.

Salary: $65-75k

Essential Functions

Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets. Actively seek new business using marketing campaigns, telemarketing, e-commerce, email, site visits, FAMs, and other effective methods. Works closely with Sales and Revenue Management daily to clearly understand the hotels objectives for attracting business. In coordination with the HCH marketing team and the DOSM, helps develop brochures, advertising copy, and other written/digital materials/signage about available food/beverage services and hotel facilities for public accommodation. Develops and executes effective email marketing campaigns to drive sales and revenue. Develops marketing strategies and implements promotional campaigns to maximize sales potential and increase overall business. Works with local and regional tourism offices, marketing and public relations agencies, etc. to grow the overall awareness of LSL. Generates new business while also increasing customer loyalty by cultivating long-term relationships with hotel guests and clients. Analyzes sales reports documenting marketing budgets, current market share, direct sales, and outlines & executes marketing plans based on this data. Directs and implements the organizations advertising and promotional activities. Analyzes market information to identify and recommend effective marketing approaches. Identifies new market segments that will benefit from LSLs products and services. Prepares effective advertising campaigns based on market research. Collaborates with senior executives to develop growth plans for the property. Consults with the DOSM and stakeholders to evaluate the hotel's performance. Along with the DOSM, produces the annual sales & marketing plan for LSL and develops aggressive long and short-range sales objectives and promotional programs based on past sales projections and accomplishments. Attends daily Stand-Up meetings with the team to ensure proper communication, alignment, and teamwork. Demonstrates flexibility to step into whatever role is needed at the time, in order to deliver exceptional customer service. This may include taking on job responsibilities outside of this job description temporarily, and may require assisting other departments in their regular functions. Understands, adheres to, and enforces all HCH SOPs, Hotel Policies, and Sales and Catering procedures. Takes initiative as shown by doing assigned tasks without prompting and developing new sales ideas and programs. Cooperates with others in completing assigned tasks in a team capacity. Adapts to working in a fast-paced and crowded environment during event execution. Uses sound judgement in meeting sales objectives and in resolving challenging situations. Addresses each and every guest using the S.E.A.C. method, with a smile, eye contact, acknowledges their presence in a timely manner with appropriate greeting, and kindly close. Attends all scheduled meetings and training sessions. Understands and practices all HCH safety and security procedures, including Emergency Evacuation Procedures, Accident Reporting, Right to Know Law, Written Information Security Program, Bloodborne Pathogen Procedures, Anti-Harassment Policy, and Violence in the Workplace Policy. Complies with all Hotel and HCH time and attendance policies. Complies with all Hotel and HCH uniform, dress code, and appearance standards.

Required Experience

Desired Characteristics for a Marketing Leader

Strategic

Analytical

Creative

Strong verbal and written skills

Able to understand the complexities of the resort

Energetic, flexible, resourceful

Able to understand all segments for the property (ie Weddings, Catering, Group, Leisure, Business Travel)

Hotel Specific Essential Functions

Ability to remain standing for 8 hours.

Ability to remain in a stationary position for 8 hours.

Ability to occasionally move and lift up to 50 lbs.

Ability to walk the property and grounds regularly.

Ability to visually survey areas and assess needs.

Ability to remain stationary, viewing a computer screen and typing for up to 8 hours.

Ability to lift, roll, and stretch in order to move tables and chairs on a regular basis.

Ability to move up and down stairs frequently throughout shift.

Ability to bend frequently and repetitively during a shift.

Ability to use repetitive manual dexterity.

Ability to move quickly based on guest needs.

Ability to frequently communicate and exchange accurate information effectively.

Ability to read, write, understand and speak English.

Technology And Equipment

Microsoft Office, including Outlook, Word, Teams, and Excel programs

Property Management System

Point of Sale System

Sales/CRM Tracking System

Various web-based marketing programs

Working Environment

Hotel property with approximately 120 guest rooms.

Work will take place primarily at the Lodge at Schroon Lake, but will include some off-site work.

Group and solo work.

Practice and observe all safety procedures.

Interior of hotel, in all areas with exposure to extreme temperatures.

Exterior of hotel with exposure to weather conditions.

Exposure to various hazardous chemicals

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