Director, CPG Category Marketing
2 weeks ago
The CPG Category Director leads, directs and manages the assigned product category portfolio and intersecting brands to deliver and/or exceed sales and profit targets. The director will provide strategic leadership for the category and drive innovation and will lead value chain management internally with cross functional teammates to maximize utility of assets and ensure consistent and sustainable profit delivery. This role will also manage and lead external partners to set strategy and develop and execute tactics. The director will have cross-channel responsibilities include Retail, Mass Merchandisers, Club, Alternate Channels, C-Stores and Vending.
Position Essential Duties and Responsibilities
The duties and responsibilities of the CPG Category Director are outlined below and include but are not limited to the following:
- Lead the Category Business with full ownership
- Responsible for the financial business management of the category through thorough P&L analysis and key issue identification
- Lead the value chain management across functions
- Develop and identify consumer insight that will be the basis of driving profitable growth
- Develop annual and mid-term plan Business Strategy
- Develop and manage the portfolio of the category, including innovation and product development
- Develop new business strategy and product development related to the category
- Develop and manage all consumer communication
- Lead, coordinate and drive cross functional teams
- Manage all administrative responsibilities
- Subordinate training and development
- BA/BS degree, preferably in business management or marketing. MBA degree preferred.
- 10+ years of category / brand management experience.
- 5+ years of marketing personnel management experience.
- Demonstrated success in cross functional leadership and project management.
- Proven financial management skills.
- Established business strategy/development skill inclusive of product development and innovation.
- Demonstrated communication skills across a variety of communication methods and tools.
- Proven working knowledge of market research and demonstrated analytical skills.
- A relatable food experience and/or a demonstrated passion and/or knowledge of food preferable.
- Proven ability in the development of subordinates.
- Pay range is $170,000 to $190,000
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