Director, CPG Category Marketing

3 weeks ago


Ontario, United States Ajasianfoods Full time

Position Summary

The

CPG

Category

Director

leads, directs and manages the assigned

product category portfolio and intersecting brands

to deliver and/or exceed sales and profit targets. The

d

irector will

provide

strategic leadership for the

categor

y and drive innovation

and will lead

value chain management

internal

ly with

cross functional

teammates to maximize utility of assets and ensure consistent and sustainable profit delivery. This role will also manage and lead

external partners to set strategy and develop and execute tactics.

The director will have cross-channel responsibilities include Retail, Mass Merchandisers, Club, Alternate Channels, C-Stores and Vending.

Position Essential Duties and Responsibilities

The

duties and responsibilities of the

CPG

Category

Director

are outlined below and include but are not limited to the

following: Lead the Category

Business

with full ownership Responsible for the f

inancial business management

of the category

through thorough P&L analysis and key issue identification Lead the v

alue chain management

across functions Develop and identify c

onsumer insight

that will be the basis of driving profitable growth Develop annual and mid-term plan

Business Strategy Develop and manage the portfolio of the category

, including innovation and product development Develop n

ew business strategy and product development

related to the category Develop and manage all consumer c

ommunicatio

n Lead, coordinate and drive c

ross

functional

teams Manage all a

dministrative

responsibilities Subordinate training and development

Position Qualifications

BA/BS degree, preferably in business management or marketing. MBA degree preferred. 10+

years of category / brand management experience. 5+ years of marketing personnel management experience. Demonstrated success in cross functional leadership and project management. Proven financial management skills. Established business strategy/development skill inclusive of product development and innovation. Demonstrated communication skills across a variety of communication methods and tools. Proven working knowledge of market research and demonstrated analytical skills. A relatable food experience and/or a demonstrated passion and/or knowledge of food preferable. Proven ability in the development of subordinates. Pay range is $170,000 to $190,000 #INDONT

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