Director, CPG Category Marketing
3 weeks ago
Position Summary
The
CPG
Category
Director
leads, directs and manages the assigned
product category portfolio and intersecting brands
to deliver and/or exceed sales and profit targets. The
d
irector will
provide
strategic leadership for the
categor
y and drive innovation
and will lead
value chain management
internal
ly with
cross functional
teammates to maximize utility of assets and ensure consistent and sustainable profit delivery. This role will also manage and lead
external partners to set strategy and develop and execute tactics.
The director will have cross-channel responsibilities include Retail, Mass Merchandisers, Club, Alternate Channels, C-Stores and Vending.
Position Essential Duties and Responsibilities
The
duties and responsibilities of the
CPG
Category
Director
are outlined below and include but are not limited to the
following:
Lead the Category
Business
with full ownership
Responsible for the f
inancial business management
of the category
through thorough P&L analysis and key issue identification
Lead the v
alue chain management
across functions
Develop and identify c
onsumer insight
that will be the basis of driving profitable growth
Develop annual and mid-term plan
Business Strategy
Develop and manage the portfolio of the category
, including innovation and product development
Develop n
ew business strategy and product development
related to the category
Develop and manage all consumer c
ommunicatio
n
Lead, coordinate and drive c
ross
functional
teams
Manage all a
dministrative
responsibilities
Subordinate training and development
Position Qualifications
BA/BS degree, preferably in business management or marketing. MBA degree preferred.
10+
years of category / brand management experience.
5+ years of marketing personnel management experience.
Demonstrated success in cross functional leadership and project management.
Proven financial management skills.
Established business strategy/development skill inclusive of product development and innovation.
Demonstrated communication skills across a variety of communication methods and tools.
Proven working knowledge of market research and demonstrated analytical skills.
A relatable food experience and/or a demonstrated passion and/or knowledge of food preferable.
Proven ability in the development of subordinates.
Pay range is $170,000 to $190,000
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