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Marketing Director, Brand

4 months ago

Shelton, United States BIC USA Inc. Full time

**Marketing Director, Brand & Product Innovation, Skin Creative**

4799

Marketing and Product Mgmt

Shelton, CT, US

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

Marketing Director, Brand & Product Innovation, Skin Creative

The purpose of this exciting new role is to drive the Marketing, Creative and Product Development segments of the Skin Creative business. This role leads a team of global marketers and product development innovators to set the global and local plan for a new and growing category.

More precisely, the main missions are:

+ Creation of a new, consumer-driven category strategy, brand strategy, brand architecture, and product priorities across multiple brands within the Skin Creative business.

+ Participates in the category strategy development to help deliver growth targets.

+ Defines the portfolio/assortment strategy per priority region/country in partnership with head of sales.

+ Takes into consideration the following to create the strategy: fashion/beauty and other consumer trends, consumer understanding, needs, insights, opportunities, market performance and local country input.

+ Participates in the creation of a compelling new brand position for the category and reviews for relevance annually.

+ Develops Sub-brand architecture and priorities to build the brand. This task defines critical elements of the mix: proposition, product, packaging, pricing, promotion/communication, channel strategy and consumer activations and executions.

+ Develops and executes breakthrough and compelling consumer communications, advertising, and other creative executions to drive brand awareness, relevance, and performance in-market with target consumer segment.

+ Liaises and leads teams comprising of R&D, Supply chain, sourcing/procurement, regions, countries, Digital COE, commercial COE in the development of the above

+ Delivery of the innovation, innovation roadmap and critical elements of the launch mix

+ Leads and coaches Brand managers to develop innovation.

+ Ensures the team creates strong innovation ideas based on consumer understanding and insights and trends.

+ Ensures innovation is building brand equity and grows the business.

+ Ensures the mix's critical elements across proposition, packaging, product, pricing, communication strategy and content, channel strategy.

+ Liaises with Regions and priority countries to create the innovation roadmap. Where necessary, runs workshops/ ideation sessions with regions and other functions ( R&D) to both generate innovation and roadmaps

+ Ensures full delivery from investigation to in-market delivery of innovation through program and team leadership.

+ Manages the development of gate documents and program development.

+ Manages & prioritizes the teams to deliver all the relevant launch plans and launch materials to the regions/priority countries

+ Annual plan

+ Participates in the creation of the annual marketing plan.

+ Is accountable for delivering the content of the annual plan that Brand and Portfolio management is responsible for creating.

+ Jointly owns the plan's performance and takes action (cross-functionally or within his/her team) to ensure all possible measures are taken to ensure the plan's delivery or overperformance

+ Team Management

+ Leads a team that spans brand marketing, creative marketing, social media, performance marketing, customer success and custom product design.

+ Talent development

+ Creates skills development plans for the team

+ Creates jointly with other directors training plans, coaching plans to ensure the development of the team

+ Focused in particular on Senior Manager capability development in the brand mix, innovation, marketing creativity and People management skills.

+ Ensures all levels have a talent development roadmap to ensure roles build skills and capabilities for the future growth of talent.

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BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means