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Market Development Manager
2 months ago
Position Overview
Calian Agriculture is a leading agricultural company committed to driving sustainable solutions. We specialize in developing technologies and methodologies that measure, monitor, and protect assets from production to consumption. We build the most advanced tools to monitor your grain and fuel storage. Our values are the fabric of our culture and are essential to success. A diverse workforce and inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers and the communities which we serve. Join us in helping shape the future of agriculture.
The Market Development Manager is a member of the Business Development team, and works to improve Calian Agriculture’s market position and achieve financial growth. They are responsible for our current dealer network and act as the first point of contact for the dealer.
Working alongside the rest of the Business Development team, the Market Development Manager is responsible for growing and supporting existing dealer sales and seeking out new dealers and opportunities in the United States. They will manage the sales growth for our Fuel Lock product line in the USA.
Responsibilities
Responsible for overall sales growth of Fuel Lock in the United States.
Assess new markets for dealer recruitment and to generate product sales.
Actively connect with networking contacts, professional affiliations, industry groups and end customers while maximizing existing relationships to promote brand awareness and generate sales.
Analyze current company programs to find efficiencies and develop new programs to generate business growth in the United States.
Responsible for forecasting sales, executing the sales plan and process including coordination or all necessary internal and external resources.
Develop and deliver costing models, dealer programs and policies and pricing changes.
Annually review the dealer programs and price lists, based on geographical location of the dealer they could have custom programs and pricing tailored to their marketspace.
Communicate new programs to dealers and support dealers in using these programs (i.e. co-op marketing, inventory pre-order).
Training on products (software/hardware), internal systems such as ticketing, ERP, HubSpot etc.
Identify opportunities for marketing and sales campaigns, services and distribution channels that will lead to an increase in sales.
Responsible for onboarding new dealers by providing product training (software and hardware), documentation on policies and programs, product support, warranty process.
Also responsible for ongoing dealer training as needed.
Support Calian Agriculture and its team at tradeshows and other external events.
Liaise with CAG’s customers and technical support team to assist customers, answering technical questions, understanding the clients’ needs and recommending the right systems solutions.
Provide ongoing, current feedback to Senior Leadership with relative market opportunities (both software and hardware) based on market knowledge, dealer, and customer feedback.
Actively participate in the compliance of the ISO 9001:2015 Quality Assurance System.
Perform other duties as required and/or assigned.
Employee must be able to perform essential functions of the job with or without reasonable accommodation.
Qualifications
A Bachelor’s Degree in Business, Marketing, Agriculture, or another related field preferred.
5+ years’ experience in a business development, marketing, or account relationship role.
Proven ability to build strong customer/client relationships.
Excellent written and verbal communication skills.
Strong problem solving and decision-making skills.
Highly organized with good time management skills.
Effective conflict resolution skills.
Valid driver’s license in the United States.
Ability to travel within Canada/United States to attend tradeshows and sales meetings.
Candidate must be eligible to work in the United States without the need for visa sponsorship now or in the future.
Additional Qualifications
5+ years of sales and/or marketing experience.
Experience with public speaking, and presentations.
Experience with building and maintaining relationships with key stakeholders.
Effective communication skills both in person and virtual.
Experience with driving growth and excellence.
Experience with conflict resolution and problem-solving.
Developed business acumen and proven decision-making experience.
Experience in the Ag-Tech sector or petroleum industry is an asset.
EEO Statement
Calian is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law.
Job Title: Market Development Manager
Date: June 20, 2024
Remote: Yes
Business Unit: Advanced Technologies
Department: Marketing & Sales
Job Type: Full-time
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