Marketing Insights Researcher, Reality Labs

2 weeks ago

Burlingame, United States META Full time

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within the Horizon Experiences Pillar, who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business results/impact, and an orientation toward strategic thinking to drive product/brand outcomes. The candidate should have experience in building strong cross-functional partnerships, insights, and strategy for software products that facilitate experiences in a physical hardware device. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

Marketing Insights Researcher, Reality Labs Responsibilities

  • Develop a holistic learning agenda (in collaboration with other Understand functions such as UXR, Product Data Science, Marketing Decision Science, etc.) for the Horizon Experiences Pillar.
  • Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, marketing execution, and product feature launches.
  • Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications
  • Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.
  • Experience independently executing full-cycle research and leveraging insights to inform strategies and drive business outcomes.
  • Extensive experience in leading insights-driven campaigns/product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making.
  • Demonstrated skills thinking holistically/creatively in addition to technically/analytically.
  • 7+ years of extensive experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.).
  • Problem-solving and prioritization experience to move from blank slate to a research problem matched with a sound methodological approach.
  • Demonstrated experience collaborating proactively and effectively with a broad variety of partners.
  • Proven experience working effectively in a dynamic and fast-paced environment.
Preferred Qualifications
  • Experience working with and conducting research platforms, OS, and ecosystems (software distributed across hardware devices).

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