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CRM Specialist

4 months ago

Oakland, United States University of California , Riverside Full time

The Client Relationship Management (CRM) Specialist develops, manages, and implements comprehensive short-term and long-term strategies, campaigns, templates, and processes across the organization to support student acquisition, engagement, and retention efforts across international, certificate, corporate/custom, and degree completion programs for UCR and UC Merced University Extensions. Responsibilities include integrating Salesforce CRM with organization business processes and systems to optimize pathways to enrollment and partnerships by managing the development, adoption, and integration of marketing automation (Pardot/Marketing Cloud Account Engagement) and customer relationship management software (Salesforce). They will maintain data integrity and conduct ongoing analysis of business processes that align with overall unit goals. The position requires strong interpersonal communication skills and will lead or coordinate projects and work with departments such as marketing, information technology, and other internal and external stakeholders. The CRM Specialist will also be responsible for working collaboratively with UC Reengagement Consortium members to develop comprehensive reports and dashboards for the degree completion initiative. The CRM specialist will also provide documentation and training as needed. The CRM Specialist must be able to think critically and creatively about how the Salesforce platform can be used to increase efficiencies and provide a more holistic experience to achieve enrollment goals and be adaptable, growth-minded, and able to work with a diverse team of individuals with varying technological knowledge. They must also be able to function independently, own their work, and see projects through to completion.

Please Note: This position reports to multiple locations, it is a 2-year contact position, between UC Riverside (50%) and UC Merced (50%) Extensions with the home campus being UC Riverside University Extension. The successful applicant may perform this role remotely within the continental United States.

The budgeted hourly/salary range for this position is $87,300 to $125,300

Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a condition of employment, you will be required to comply with the University of California Vaccination Program Policy.