Marketing Lead
2 months ago
Marketing Lead
Job Locations
US-VA-Richmond | US-NC-Raleigh | US-VA-Williamsburg | US-VA-Virginia Beach | US-NC-Charlotte
ID
2024-4517
Category
Marketing/Communication
Type
Regular Full-Time
Career Stage Type
Experienced
# of Openings
1
Overview
ABOUT THE POSITION
Marketing Lead | Richmond, VA; Williamsburg, VA; Virginia Beach, VA; Raleigh, NC; or Charlotte, NC
Are you a creative storyteller who thrives on developing compelling win themes for complex proposals? Are you an A/E/C marketing leader who loves to mentor, motivate, and nurture junior marketers? Are you passionate about seeing your impact on a growing team? Then you may just be our next Marketing Lead
The Marketing Lead partners with marketing management and Pursuit Champions to execute marketing activities that support revenue growth. The Marketing Lead typically serves as lead marketer for our most complex pursuits (Super Strategic, Design Build, etc.), and also may assist in the day-to-day management of the marketing team, such as supervising junior staff, coordinating workload assignments, or performing quality reviews.
As part of our Mid-Atlantic Marketing Team, this position is flexible and can be located in any of our regional offices (Washington, DC; Tysons, VA; Richmond, VA; Williamsburg, VA; Virginia Beach, VA; Raleigh, NC; or Charlotte, NC). VHB enjoys a hybrid work environment, with an expectation of 3 days in-office per week.
Responsibilities
Pursuits/Proposals
Serves as a pursuit strategist and collaborative partner with technical staff.
Serves as Lead Marketer on the region's most critical pursuits and other complex marketing deliverables (e.g., Super Strategic pursuits, Design-Build efforts) without the need for day-to-day supervision. Works with technical staff to prepare proposal and interview materials, meeting required deadlines and quality expectations. Ensures all sections include differentiating win themes and that sections are compliant, timely, and well written.
Mentors and reviews proposal and interview deliverables of peer and/or less experienced marketers. Reviews/edits narratives for content clarity, compliance, and key messages.
Partners with marketing management in facilitating Capture Planning sessions. Works with Pursuit Champions in monitoring progress and execution of Capture Planning strategies, as assigned.
May supervise marketing team members, including hiring and training employees; planning, assigning, and directing work; evaluating performance; rewarding and disciplining employees; coaching and motivating; and addressing problems.
Works with graphic design staff to plan and produce materials.
Participates in professional and personal development aligned with career goals.
Performs all job functions in compliance with applicable federal, state, and local regulations and VHB policies and procedures.
Clients
Participates in marketing and business development meetings. Understands VHB's Focus Forward Approach and marketing's role in its success to support revenue growth and prominence in the market.
Partners with marketing management to support execution of Market and Client Focus Team strategies. Facilitates and leads Client Mapping and SWOT analyses.
May participate in Go/No Go conversations. May serve as marketing lead on Standard Pursuit Go/No Go conversations.
Leads the development of value proposition and positioning pieces.
Visibility
Partners with Regional Communication Specialist to develop and execute strategic visibility plans and tactics.
May lead the planning of conferences and exhibits. Offers recommendation on elevated conference participation and activities, connecting them to pursuit positioning and other market goals.
Skills and Attributes
Strong understanding of the AEC industry.
Excellent verbal, written, and interpersonal communication skills.
Advanced skills with Microsoft Office Suite and Adobe Creative Cloud.
Highly detail oriented, with a demonstrated commitment to quality.
Strong project management skills.
Qualifications
6+ years of proposal, writing, or marketing experience in the AEC industry required
10+ years of proposal, writing, or marketing experience in the AEC industry preferred
BA in Marketing, English, Communications, or related discipline
Involvement and certification in industry affiliations preferred (e.g., CPSM, APMP)
Experience mentoring and leading/supervising others preferred
We are VHB We're an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment.
Our people make us great VHB provides a differentiating employee experience, which includes:
Diverse and inclusive culture of collaboration and innovation
Opportunity to work on complex, transformational projects
Community and social responsibility as sustainable stewards
Focus on learning, development, and career growth
Best-in-class benefits, including flexible, hybrid workplace
We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We're growing, and we hope you'll join us
VHB is a proud Affirmative Action and Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of diversity, equity, and inclusion-supported by deep-rooted core values, one of which is diversity. All individuals receive consideration for employment based on their qualifications without discrimination for race/ethnicity, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, pregnancy, marital status, or any other basis protected by law.
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