Senior Product Marketing Manager

4 weeks ago

Boston, United States Martyn Bassett Associates Full time

About the Client:

Our client platform monitors large enterprises' cloud and assesses the risks and vulnerabilities of using AI models in their businesses.

The Opportunity:

As a founding Senior Product Marketing Manager, you will play an essential role on the marketing team to curate the go-to-market strategy, along with all messaging and positioning, for their AI platform. You will help the company gain new prospects and customers through establishing new marketing strategies but must be a versatile marketer who enjoys startup environments. Ultimately, you will help prospects and customers truly understand the value of their platform working within the burgeoning space of AI and ML. This role will help large enterprise companies to securely adopt AI security tools.

You will:

  • Understand the value of the AI platform and products
  • Develop messaging & positioning for their platform and products
  • Understand the competitive landscape and have a technical approach
  • Develop sales materials, website content and thought leadership content
  • Engage industry analysts to understand market perspective & educate on solutions
  • Develop all the go-to-market strategies, including; Customer marketing campaigns & approach, strategies, approach for industry events & trade shows
  • Collaborate with sales and product leads to evolve sales process
  • Become a key strategic voice in the direction of the product & technology

The Skills/Requirement Needed to Succeed:

  • Must have a passion for cyber security, AI and enterprise technology
  • Market knowledge of cyber security and/or enterprise AI
  • Strong understanding of enterprise technology sales processes and some experience leading product marketing for IT/devOps or cybersecurity buyers
  • Strong experience as a product marketer in enterprise technology areas (preferable cyber security or AI)
  • Ability to adapt to change and interest in working with earlier stage tech companies
  • 6-10 years experience with at least 5 years as a product marketer in enterprise technology with the preferable on cybersecurity, network security, data/analytics, or AI

Martyn Bassett Associates:

Since 2002, Martyn Bassett Associates has been helping emerging software companies and tech startups find the talent they need to grow and scale their organizations.

We are a niche recruitment firm specializing in recruiting Sales, Marketing, and Product Management leaders across North America. Our clients include the most innovative and celebrated technology-based companies:Shopify, StackAdapt, Achievers, Wattpad, and Vidyard, just to name a few.

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