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Associate Brand Manager

4 months ago

Boston, United States Ocean Spray Full time

Ocean Spray is hiring for a(n) Associate Brand Manager We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since. Position Location: We're all about flexibility This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote. Ocean Spray is seeking an Associate Brand Manager for our Foods team overseeing the base Dried Fruit & Snacking business. In this role, you will be part of a passionate group of consumer-obsessed marketers working to build Cranberry love and lead the growth of our Foods portfolio. The position is based in Massachusetts, either in our Boston office (Seaport) or at our corporate headquarters in Lakeville, MA. The Associate Brand Manager will play a critical role on our Foods team leading all consumption and panel reporting as well as providing key insights to drive brand direction across the 4Ps. You will lead cross-functional teams for line-extensions, cost-savings initiatives, and graphics within the base portfolio. Additionally, you will help support marketing communications and messaging for the brand, working closely with internal and external agency partners. We are looking for an energetic and intellectually curious marketer who is ready to hit the ground running and drive growth across our dried fruit and snacking business.A Day in the Life...Serve as a key member of Foods team, responsible for supporting Sr. Brand Manager and Sr. Director on all aspects of business ownership, including base product renovation, marketing communication strategy, packaging design, and product forecastingResponsible for tracking and reporting on weekly consumption data and internal shipment metrics, making recommendations to team on follow-ups/actions neededSupport development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materialsResponsible for management of multimillion-dollar Foods budget, including invoice tracking, monthly accruals, and budget reportingDevelop, own and monitor channel-specific forecasts for core Foods products, as part of Ocean Spray's monthly demand planning processCommunication and Messaging: Own key pieces of Foods brand marketing activations collaborating with internal cross-functional partners, as well as external agencies on all stages of the projectChampion key projects within the base Foods business including line extensions, margin optimization projects, and graphics updatesWhat We Are Looking For:Bachelor's in business or marketing is required. An MBA is preferred.Candidate must have 2-3+ years of work experience in CPG brand management or with a marketing/strategic management consultancyStrong proficiency with IRI / Nielsen data. Ability to sift through large amounts of data to uncover true drivers behind the "why" and tell the story in a succinct wayPrevious exposure to business unit P&L ownership, a plusCandidates must possess basic knowledge of marketing practices and principles.Strong interpersonal and communication skills, with a proven ability to influence without authorityOutstanding organizational skills with meticulous attention to detail, comfortable being both analytic and creativeCandidates should be self-starters who have demonstrated personal and thought leadership capabilities in prior responsibilities. Education:Bachelor's or University Degree (Required)Master's Degree (Preferred)Work Experience:At least 1 Year of ExperienceBenefits:Complete insurance package on Day-1 that includes a plethora of health and wellness programsHealth, Dental and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth servicesFertility benefitsTransgender benefits1:1 health coaching and more401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions - Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable givingWho We Are: You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.Team members, farmers, consumers and communities alikewe value what makes us unique and strive to connect our farms to families for a better life by living our values: Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.