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Marketing Manager
2 months ago
Job Summary:
We are seeking a highly skilled Brand/Category Marketing Manager to join our team at HireTalent. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive business growth and brand awareness.
Key Responsibilities:
- Seasonal Marketing Planning: Assist in managing the seasonal North America marketing plan, including strategy, consumer insights, creative direction, and critical marketing levers.
- Brand Concept Development: Lead the development of seasonal brand concept maps to drive brand awareness and engagement.
- Consumer Insights: Gather and analyze consumer insights to inform geo-right consumer and brand strategies.
- Market Intelligence: Uncover and communicate key insights about the market, trends, and competitors to inform marketing decisions.
- Team Collaboration: Drive connectivity across North America and Global teams to enable idea and plan sharing and extensions to impact Converse-brand moments.
- Performance Analysis: Lead work to understand results and learnings against key initiatives, in partnership with geo leadership teams and functions.
Requirements:
- Proven experience in brand marketing and management
- Strong understanding of consumer behavior and market trends
- Excellent communication and collaboration skills
- Ability to analyze data and drive business decisions