Manager, Brand Marketing

2 weeks ago

Boston, United States NOBULL Full time

NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people's lives.

The Manager, Brand Marketing role will lead the development and execution of strategic go-to-market plans for NOBULL. This individual ensures coordination and consistency with all owned channels and teams. This is a central role in the marketing department requiring holistic planning, collaboration, and influence within marketing and across the organization. They will help to coordinate the launch of products and campaigns that gain media attention and drive strong sell-through.

Responsibilities:

    • Support the development and execution of brand marketing campaigns for NOBULL products. These campaigns play a crucial role in driving brand awareness, engagement, and sales for the brand.
    • Collaborate with cross-functional teams to ensure that product positioning and objectives are well-defined and deliver a consistent brand message. Lead the internal marketing teams to determine proper needs and execution by channel, and maintain one aligned voice.
    • Drive the creative brief process to develop the assets and manage the development of marketing assets for execution.
    • Lead and execute integrated marketing plans.
    • Use consumer insights strategy ensuring consumer insights are embedded cross functionally.
    • Lead measurement and reporting for optimization, including product launches and weekly reports.
    • Perform other duties as required/assigned by manager.
Requirements:
    • 5+ years of marketing experience. Consumer product experience preferred.
    • Bachelor's degree or equivalent experience required.
    • Comfortable working in a dynamic and fast-paced environment.
    • Solid written communication skills and demonstrated comfort level with public speaking.
    • Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.


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