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Global Media Analytics Manager

2 months ago

Morrisville, United States Lenovo Full time
General Information

Req #

WD00068768

Career area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Friday, July 19, 2024

Working time:

Full-time

Additional Locations:
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Key responsibilities:
  • Advance our understanding of campaign performance and customers' full journey engagement with Lenovo
  • Develop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performance
  • Consider application of all insights and learnings to other audiences, campaigns and geos
  • Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
  • Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
  • Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
  • Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
  • Brief marketing, media and agencies on test objectives, methodology, requirements and timing
  • Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
  • Generate case studies to be shared with stakeholders at all levels, across business groups and geos
  • Help us leverage our 1P customer data across commercial and consumer business units
  • Ensure that new learnings are appropriately applied across business groups and geos
Basic Qualifications:
  • 4+ years' experience in measurement and analysis, related to marketing and media
  • Heavy digital experience - display, audio, video, social, search
Prefered Qualifications:
  • experience working within a very large, fast-moving organization with many internal and external stakeholders
  • Exceptional analytical, problem solving, critical thinking and data visualization skills
  • Multi-tasking, prioritizing and managing time
  • Strong verbal/written communication
  • Taxonomy implementation
  • Marketing/media metrics across a full array of channels and tactics
  • Data visualization platforms (Tableau, Power BI, Domo, etc.)
  • Site tagging: ad server floodlights, media/data partner pixels, etc.
  • Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.
  • Ideally, Adobe Audience Manager
  • Survey based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
  • Marketing and media mix analyses
  • Attribution methodologies


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United States of America - North Carolina - Morrisville

* United States of America

* United States of America - North Carolina

* United States of America - North Carolina - Morrisville