Senior Product Marketing Manager

1 month ago

Phoenix, United States MOGEL Full time

About the Company

Our client, a leader in the K-12 Digital Learning space is seeking a Senior Product Marketing Manager - ELA who will focus on K-5 ELA products, playing a crucial role in developing and executing marketing strategies for ELA products targeted toward K-5 and EL education. This role requires a deep understanding of ELA and the competitive landscape, as well as experience with major state adoptions and RFP processes. The ideal candidate will bring a creative yet data-driven approach to K-5 ELA marketing, with a focus on building market share and expanding adoption of our clients K-5 ELA offerings.

About the Role

Develop and implement marketing strategies for K-5 ELA products, and other ELA-focused materials. Collaborate with cross-functional teams to create marketing materials that meet the needs of K-5 educators and support adoption initiatives. Lead large-scale marketing campaigns targeting adoption states, focusing on high-impact strategies for major adoptions in CA, TX, and FL. Engage in RFP responses, ensuring materials align with state standards and district needs for K-5 ELA products. Work closely with sales representatives to support site-to-site marketing initiatives and go-to-market campaigns. Stay current with industry trends and competitor activities to ensure our clients products remain competitive and relevant.

Responsibilities

  • Develop and implement marketing strategies for K-5 ELA products, and other ELA-focused materials.
  • Collaborate with cross-functional teams to create marketing materials that meet the needs of K-5 educators and support adoption initiatives.
  • Lead large-scale marketing campaigns targeting adoption states, focusing on high-impact strategies for major adoptions in CA, TX, and FL.
  • Engage in RFP responses, ensuring materials align with state standards and district needs for K-5 ELA products.
  • Work closely with sales representatives to support site-to-site marketing initiatives and go-to-market campaigns.
  • Stay current with industry trends and competitor activities to ensure our clients products remain competitive and relevant.

Qualifications

Bachelors degree in Marketing, Education, or related field; advanced degree preferred. 5+ years of experience in product marketing with a focus on K-5 education, preferably in ELA. Experience with major adoption processes and RFP responses in education, particularly within CA, TX, and FL. Strong analytical skills with proficiency in spreadsheet management and data-driven marketing. Familiarity with K-5 ELA educational publishers and curricula, including experience with similar companies. Demonstrated ability to work independently and within cross-functional teams.

Preferred Skills

  • Experience with educational publishers preferred.
  • Knowledge of K-5 ELA and EL educational products and best practices.
  • Ability to execute effective marketing campaigns tailored to K-5 audiences and adoption-state requirements.

Pay range and compensation package

Competitive salary for qualified candidates.

Equal Opportunity Statement

Mogel is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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