Digital Marketing and Events Lead

3 weeks ago


Columbia, United States Knak Digital Full time

Benefits: PTO, Medical Insurance, Dental Insurance,Vision Insurance, Parenteal Leave, Life Insurance, 401k Onsite in Howard County 1-2 days a week Your Role: Event & Web Engagement: Oversee tactical marketing activities including in-person events and web-based engagement strategies. Brand Representation: Effectively represent the company at conferences, tradeshows, and other events as needed. Content Marketing: Develop and execute content-driven, customer-focused campaigns and content across various use cases and verticals. Data-Driven Optimization: Monitor campaign performance, analyze data, and optimize strategies for maximum ROI. Go-to-Market Strategy: Contribute to go-to-market strategy, including nurturing and curating marketing qualified leads, by collaborating with Sales to understand target personas and use cases. Digital Content Creation: Collaborate with internal teams to create engaging content for digital platforms like websites, social media, and email campaigns. Marketing Measurement: Define, implement, and report on key marketing metrics, including post-event evaluations and analysis, to measure ROI and identify areas for improvement. Partnership & Channel Support: Support channel and partner marketing efforts. Thought Leadership Amplification: Leverage and amplify messaging and thought leadership content via social media and other digital platforms. Your Profle: Key Qualifications: Highly creative with hands-on experience planning and executing events and tradeshows. Proven ability to identify target audiences and devise campaigns that engage, inform, and motivate. Proficient in digital marketing tools and platforms. Detail-oriented self-starter with a willingness to contribute across a variety of projects and an ability to move efficiently between tasks. Willingness to work collaboratively across the organization. Experience: 3-5 years of experience in digital marketing with a focus on marketing qualified lead generation and content marketing. 3-5 years of demonstrated experience in event planning and execution, targeting both federal government and commercial audiences. (Optional: Quantify your achievements here) Skills: Experience with Salesforce and other lead generation tools (a plus). Education: B.A. in Communications, Public Relations, Marketing, or a related field. Location: U.S. Citizenship DC area location

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