Digital Marketing Specialist

3 weeks ago

Columbia, United States Splash Omnimedia Full time

Splash Omnimedia

Here we grow again We are looking for an onsite Client Manager/Digital Marketing Specialist at our location in Lexington, South Carolina The ideal candidate should have the ability to plan, develop, and implement digital marketing strategies for our clients across a wide range of advertising and marketing communication platforms. You will play an integral role in the marketing initiatives alongside a team of other marketing professionals. You will find innovative ways to drive traffic, optimize leads, and maximize growth using a variety of channels including SEM/PPC, SEO, content marketing, social media advertising, and email marketing. To excel as a Digital Marketing Strategist, you must be proficient in writing and editing content, have a well-rounded knowledge of the web and search engines, a familiarity with social media and analytical data, and an understanding of digital marketing principles. Once again, this is not a remote position.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Conceptualize, create and execute on client marketing strategies.
  • Write and edit strategic content.
  • Monitor, analyze, implement campaigns and make proactive changes to improve performance across digital platforms.
  • Identify and present new opportunities/areas of growth to clients that will achieve desired outcomes.
  • Grow successful and profitable search engine marketing traffic acquisition opportunities.
  • Develop, expand, and optimize campaigns, ad groups, keywords.
  • Conceptualize and document standard operating procedures associated with any tasks assigned.
  • Manage your own workload and prioritize multiple requests from various parts of the business.
  • Communicate and strategize with clients and team members.
  • Strategic planning
  • Reporting
  • Effective communication is a must

 

REQUIREMENTS:

  • Onsite position
  • Bachelor's degree in related fields (Marketing, Public Relations, Business)
  • 1 years paid search and digital marketing experience
  • Google Ad certifications required for PPC, SEM, Google Guarantee and others
  • Financial analysis skills required
  • Proven ability to understand customer needs, build ongoing relationships, and drive revenue
  • CRM experience, competitive analysis, and trending tools

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