Marketing Specialist

Aniplex of America Inc (Santa Monica, California) is a subsidiary of Aniplex Inc. (headquartered in Tokyo, Japan), a group of Sony Music Entertainment (Japan) Inc. and a leading provider of anime content and music production and distribution in Japan. The company's ever-growing line-up of shows include: March comes in like a lion , Blue Exorcist: Kyoto Saga , ERASED , The Asterisk War , OWARIMONOGATARI , KIZUMONOGATARI , GRANBLUE FANTASY , Eromanga Sensei , Katsugeki TOUKEN RANBU , BLEND-S , Slow Start , and Record of Grancrest War . To learn more, visit Aniplex USA . DEPARTMENT OVERVIEW Aniplex of America has released numerous popular anime titles on disc, theatrical releases, streaming, TV broadcasting as well as mobile games. These titles include Demon Slayer: Kimetsu no Yaiba , NieR:Automata , Fate/stay night franchise, Sword Art Online franchise, Puella Magi Madoka Magica , KILL la KILL , Monogatari series , and many others. If you are a social media connoisseur, love planning events, and are a fan of anime, we want to hear from you POSITION SUMMARY Aniplex of America is looking for a passionate and creative Marketing Specialist to join our team in Santa Monica, CA. Whether through live events, collaborating with brands, or a simple social media post, we find creative and dynamic ways to promote our properties. The position has a HYBRID schedule. Employees are expected to work onsite in the Santa Monica office at least 2 days per week. The Marketing Specialist will be responsible for developing and implementing day-to-day content creation for organic social media, as well as organizing and keeping track of creative assets and approvals. The Marketing Specialist will support the Events Team in planning screenings or panels at conventions, including writing scripts, making graphics, and gathering AV assets. The ideal candidate is a strong team player with a passion for anime, possesses excellent copywriting and public speaking skills, as well as a strong understanding of all digital and emerging platforms. JOB RESPONSIBILITIES Responsible for day-to-day programming of social content across platforms. Manage assets and review guidelines from creators and committees to route approvals and clearly communicate feedback to ensure content meets standards. Assist with marketing events, including writing scripts, coordinating with Aniplex Inc. in Japan, vendors, event organizers, or agencies, preparing presentations, and hosting the panels (potential cases of business trips in order to do so). Develop, implement, and manage marketing campaigns for seasonal and legacy shows or new product releases. Effectively communicate with external partners to ensure creatives or campaigns are within the brand tone and positioning of the title. Maintain a marketing calendar for multiple shows and stay on top of the production schedule to work with various departments on asset creation or announcement timing that aligns with overall marketing initiatives. Monitor SEO and user engagement and suggest content optimization. Create digital content that aligns with creative guidelines and brand tone. Handle sensitive and confidential information with discretion. QUALIFICATIONS FOR POSITION Your qualifications and experience should include: 3+ years of relevant experience in marketing, ideally working in an entertainment brand/streaming setting. 2+ years of experience with print and digital advertising. Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, etc. Proficient in Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, InDesign, etc. Proficient in Google Workspace: Calendar, Drive, Forms, Sheets, etc. Excellent knowledge of Facebook, Twitter, YouTube, Instagram, TikTok, and other emerging social media platforms and best practices. Strong copywriting and creative writing skills. Excellent interpersonal skills and the ability to interface with varied levels of management, peers, and partners across various teams. Excellent presentation skills and comfortable with public speaking. Passionate about digital media and social platforms. Superior organizational and attention to detail skills required. Be self-motivated, self-starter, confident, organized, and creative. Critical thinking and problem-solving skills. Excellent time-management skills. Graphic design and video editing experience is a plus. Japanese-English Bilingual skill is a plus. All candidates must be authorized to work in the USA. Required Education: Bachelor's degree. Preferably in Business, Marketing, Communications, or a related field. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony's purpose to "fill the world with emotion through the power of creativity and technology." Benefits: Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA). Employee assistance plan and comprehensive behavioral health benefits. Fertility benefits, including surrogacy, and adoption assistance programs. Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children. Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance. Short-term & long-term disability plans. Paid parental and caregiver leave. 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting. Education assistance and student loan programs. Other Programs: Flexible Work Arrangements, including remote and hybrid work schedules. Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs). Referral bonuses (subject to eligibility). Matching gift program. A wide variety of employee business resource groups (EBRGs). Special discounts on Sony products, offered exclusively to Sony employees. Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions). Annual incentive bonus. The anticipated annual base salary for this position is $70,000 to $75,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. #LI-BC Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation. Disability Accommodation for Applicants to Sony Corporation of America: Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for. EEO is the Law EEO is the Law Supplement Right to Work (English/Spanish) E-Verify Participation (English/Spanish) While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations. #J-18808-Ljbffr