Senior Marketing Analytics Manager

3 weeks ago

Jackson, United States EDB Full time

EDB Senior Marketing Analytics Manager - Jackson, Mississippi EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. Position Overview: Senior Marketing Analytics Manager - Telecommuting allowed for this position. Responsibilities: Direct the optimization of company-wide marketing processes and systems. Analyze differences between business marketing objectives and programmatic execution, identifying gaps and problem-solving accordingly. Identify, develop, and evaluate marketing strategies using company marketing objectives, comparing with cost and markup factors. Provide full funnel metrics of EDB Marketing activities from Leads to Opportunities closed. Work closely with Growth Marketing peers to understand ROI impact, campaign effectiveness, and marketing attribution metrics. Build and maintain automated reporting and dashboards in Tableau to track key metrics. Measure and analyze effectiveness and efficiency of digital marketing costs to optimize campaigns and identify new marketing opportunities. Assist in creating and administering marketing analytics reporting and dashboards. Drive collaboration between teams to improve marketing processes and efficiencies. Oversee implementation, maintenance, and renewal of marketing technologies and services. Lead, evaluate, and develop digital marketing initiatives, coordinating with regional directors on activities and creating results reports. Direct lead generation activities to continually improve conversion rates using data insights. Support executive presentations through analysis and visualization of digital and demand marketing strategies and programs. Create internal guidance and strategies for marketing operational processes, report filters, and respective sources of data for marketing reporting purposes. Requirements: Bachelor’s degree in Marketing, Communication Management, or related field of study. Two (2) years of experience in a web marketing related occupation. Experience conducting analysis with different marketing technologies to inform marketing decisions. Experience with social media marketing strategies and content management. Experience with Google Analytics. Experience with HTML and CSS. Experience with project management. Experience with data analysis and data visualization. Experience with financial concepts and marketing ROI. Offered Wage: $125,070.00 per year Send cover letter and resume to: haley.adams@enterprisedb.com. EDB is committed to supporting our employees' overall well-being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr

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