Director, Digital Strategy

6 days ago

Lincoln, United States Moore DM Group Full time
Description

The Director, Digital Strategy is an expert at developing digital strategy and managing execution across all channels (email, social, SMS, ads, etc.), with an interest in or experience growing nonprofit digital marketing programs. We're looking for someone who possess a strong ability to use and deploy integrated digital strategies as part of overall audience-first marketing strategy and communicates and collaborates effectively both internally and externally. The Director will spearhead digital strategy, manage challenging client campaigns, provide excellent customer service and be able to adeptly navigate complicated organizations structures.

The THD Division is committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing, and creative, THD Division develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

In this role you will:
  • Lead and execute comprehensive digital marketing strategies to optimize performance and drive impactful fundraising campaigns.
  • Collaborate across teams to translate operational goals into successful digital initiatives, ensuring clarity in how each role contributes to overall success.
  • Manage budgets, cash flow, and performance metrics for key marketing channels including SEO, SEM, social media, programmatic advertising, email, and mobile platforms.
  • Develop and maintain strong client relationships, delivering best-in-class customer service and strategic insights.
  • Partner with data and analytics teams to monitor, measure, and optimize digital marketing efforts, translating data into actionable recommendations.
  • Thrive in a fast-paced environment, expertly managing multiple deliverables and working with cross-functional partners to enhance overall strategy and outcomes.
Requirements

You will bring:
  • Bachelor's degree in marketing or related field or equivalent work-related experience
  • 7+ years of work experience with digital strategy, digital marketing, digital media. Agency experience desired
  • Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
  • Previous responsibility successfully managing budgets, performance and ROI for performance marketing channels including SEO, SEM, social media, programmatic advertising, mobile marketing platforms, email marketing and conversion optimization
  • Strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
  • Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ads and programmatic advertising
  • Strong interest in running campaigns for nonprofit clients; experience in nonprofit health space is a plus
  • Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform and motivate

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