Director of Digital Marketing Programs

4 weeks ago

Palo Alto, United States Obsidian Security Full time
Job DescriptionJob Description

About Us:


Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business' most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization.

Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible. We're a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We
listen closely to our customers, iterate quickly, and (over) deliver to delight them. Working at Obsidian means contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.

About the Team:


We are looking for an experienced Director of Digital Marketing Programs to join our team and help build Obsidian Security into that of a world-class brand. The ideal candidate will have a deep understanding of digital advertising technologies, strong leadership skills and a proven record of optimizing ad campaigns to maximize business impact and performance. This is a hands-on position where you'll use full-funnel tactics and utilize your analytical skills to plan and execute a variety of digital, social and webinar plans. You will work closely with content writers, marketing technology, and cross-functional teams (Marketing + Sales + Product).


Responsibilities:


● Define and execute short-term and long-term growth strategies for digital marketing, social media and webinar strategies
● Must be able to set up and optimize Google Ads, LinkedIn campaigns and PPC campaigns across search engines / ad networks
● Build paid media strategies and plans that drive brand awareness and performance marketing plans that drive traffic and conversion, optimizing for ROAS
● Manage and execute our SEO content program across our digital properties
● Benchmark SEO / SEM strategy effectiveness (changes to rankings, traffic, conversions), derive insights, develop recommendations, and make decisions based on data; implement best practices
● Manage campaign development and execution through creative, paid media, social, demand gen and webinars to ensure clear alignment with campaign strategy, vision, and direction
● Actively monitor and report on performance of digital, social and webinars based on KPIs and analyzing results in flight, adjusting execution as needed

Applicant Qualifications:


● 10+ years experience in a B2B, SaaS or Cloud company
● Proven track record of managing digital content for a corporate website, optimizing SEO / SEM results using tools like Semrush or other tools
● Deep expertise in Google Adwords for creation of ads and Google Analytics to optimize ad campaigns
● Proficient in website CMS and analytics, Google Search Console and WordPress strongly preferred
● Strong analytical mindset and critical thinking skills
● Self-starter with a positive attitude and solid ability to think strategically and collaborate with cross-functional teams
● Excellent attention to detail, while maintaining an eye on the big picture
● Manage multiple projects independently while maintaining deliverables, timelines, and next steps
● Able to thrive and deliver in an agile fast-paced, high-growth environment
● BS or BA in marketing, design or similar degree preferred

Employee Benefits:

Our competitive benefits packages are designed to support our employees' well-being, both at work and at home.

  • Competitive compensation with equity and 401k
  • Comprehensive healthcare with dental and vision coverage
  • Flexible paid time off and paid holiday time off
  • 12 weeks of new parent or family leave
  • Personal and professional development resources
  • Base Pay Range: $180k - $200k per year

Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is also eligible for equity awards [and incentive compensation] based on factors such as experience, skills, and location.

At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

  • Director of Digital Marketing Programs

    2 weeks ago

    Palo Alto, California, United States Obsidian Security Full time

    About Us:Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applicationsprovide the tools employees need to succeed and hold the business' most critical information. If those tools becomeunavailable or that data is jeopardized, there is a detrimental impact on the organization. Obsidian proudly offers the...

  • Strategy and Transformation Director Digital GTM

    2 weeks ago

    Palo Alto, California, United States HP Development Company, L.P. Full time

    Strategy and Transformation Director Digital GTM Description - Position Overview: The Strategy and Transformation Director for the Digital GTM Organization will play a pivotal role driving our organization to world class outcomes across key HP priorities. The right leader will drive topics that include but are not be limited to business model optimization,...

  • Student Marketing Director

    1 week ago

    Palo Alto, United States Follett Full time

    Student Marketing Director-Stanford University Stanford Position Overview Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations. Follett serves over half of the students in the United States and works with 80,000 schools as a leading provider of education technology, services, and print and...

  • Marketing Director

    4 weeks ago

    Palo Alto, United States Hesai Full time

    Develop marketing strategy for the American and European markets, with the goals to establish and strengthen Hesai’s brand and support the company’s business growth via marketing and PR practices. Work closely with teams based in the Shanghai headquarters, responsible for the localization of the news and product marketing materials from HQ, and...

  • Director of Sales and Marketing

    3 weeks ago

    Palo Alto, United States Front Porch Communities and Services Full time

    Webster House Summary: Under the direction of the Executive Director, the Director of Marketing and Sales is responsible for the sales, marketing and public relations program for the community and achieving budgeted occupancy. Detailed responsibilities: * Director of Sales and Marketing - Provides quality Customer Service efficiently to residents, families,...

  • Director of Growth Marketing

    2 weeks ago

    Palo Alto, California, United States AISERA Full time

    What we do: AI Service Management (AISM)Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and...

  • Director, Customer Marketing

    3 weeks ago

    Palo Alto, United States VMware Full time

    Search Jobs **Job Description**: The Broadcom End-User Computing Division empowers employees to do their best work from anywhere, through smart, seamless, and secure experiences. As digital workspaces continue to evolve, we are designing and engineering VMware Anywhere Workspace, a holistic platform built on our industry-leading solutions for virtual apps,...

  • Marketing Program Manager

    4 weeks ago

    Palo Alto, United States AISERA Full time

    What We Do: AI Service Management (AISM): Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and...

  • Corporate Marketing Integrated Marketing Team Program Planner

    4 weeks ago

    Palo Alto, California, United States SAP Full time

    We help the world run betterAt SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Corporate Marketing Integrated Marketing Team Program Planner

    4 weeks ago

    Palo Alto, California, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Global Marketing Communications Manager/Director

    2 weeks ago

    Palo Alto, United States Hesai Group Full time

    Job Description * Manage public relations for Hesai in the US and European markets, including developing co-PR campaigns with customers and partners, writing press releases, maintaining media relations, hosting press events, managing crises etc. via collaboration with HQ team and PR agency. * Work closely with HQ teams to localize major news and product...

  • Director of Sales

    2 weeks ago

    Palo Alto, California, United States Enumerix Full time

    Job Opportunity - Director of SalesJoin Enumerix, Inc. which has developed a novel, high-fidelity, single-molecule digital PCR platform to enable high-throughput, precise detection and enumeration of nucleic acids, with unprecedented precision, multiplexy, sensitivity, and simplicity. We are seeking a highly motivated and experienced professional to fill the...

  • Marketing Analytics Manager

    2 weeks ago

    Palo Alto, United States Kore1 Full time

    We have an immediate opening for Marketing Analytics Manager in Palo Alto, Ca. The role is Hybrid and only requires being onsite 2-3 times per month, dependent on business need. This is a 12 month contract and pays 55-60/hr Summary: The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across...

  • Marketing Analytics Manager

    2 weeks ago

    Palo Alto, United States KORE1 Full time

    We have an immediate opening for Marketing Analytics Manager in Palo Alto, Ca. The role is Hybrid and only requires being onsite 2-3 times per month, dependent on business need. This is a 12 month contract and pays 55-60/hrSummary:The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business...

  • Director - Chinese Afterschool Program

    3 weeks ago

    Palo Alto, United States Acme Education Group, Inc. Full time

    We are looking for an energetic Director who is passionate about making a difference in education for our bilingual afterschool programs. This role is perfect for someone who enjoys a challenge and is keen to learn/contribute across all aspects of our operations, from administrative duties and team leadership to marketing and sales initiatives. **What...

  • Assistant Director, Annual Giving

    4 weeks ago

    Palo Alto, United States Lucile Packard Foundation Full time

    **WHAT YOU’LL DO** As the Assistant Director, Annual Giving, you will be in a frontline fundraising position responsible for soliciting and cultivating a portfolio of high-end annual giving prospects for gifts of $500-$9,999. You will report to the Director, Annual Giving for field fundraising. You will focus on identification of new donors and...

  • Marketing Analytics Manager

    3 weeks ago

    Palo Alto, United States TEKsystems Full time

    Description: We have a new opening for a Marketing Analytics Manager at SHC. The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place. The...

  • Senior Marketing Analyst

    3 weeks ago

    Palo Alto, United States RGP Full time

    Marketing Analytics ManagerPalo Alto, CA (Hybrid)12-Month ContractAre you a data-driven professional passionate about marketing analytics? Join our team as a Marketing Analytics Manager to help our client create comprehensive analytics strategies to support marketing initiatives across our business units, including clinical service lines, insurance products,...

  • Market Development

    2 weeks ago

    Palo Alto, California, United States Stanford Health Care Full time

    1.0 FTE Full time Day - 08 Hour R Hybrid 86162 MKT DEVELOPMENT AND OUTREACH Other 1840 Embarcadero,PALO ALTO,California If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is waiting to be discovered.Day - 08 Hour (United States of America)This is a Stanford...

  • Marketing Analytics Manager

    4 weeks ago

    Palo Alto, United States TEKsystems Full time

    Description: We have a new opening for a Marketing Analytics Manager at SHC. The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place....