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Creative Director, Copy

2 months ago

Bellevue, United States Robinhood Full time

About the team + role

At Robinhood, we're dedicated to redefining the financial industry through innovative Go-To-Market (GTM) strategies and compelling brand narratives. We are on the lookout for a Creative Director with a strong background in copywriting to champion this transformation. This role is crucial for someone ready to infuse our brand messaging with a bolder, more provocative voice that captures the interest of a mature audience in novel and engaging ways. As our Creative Director of GTM, you will lead the development and execution of GTM strategies for pre-conversion and in-product campaigns. You’ll craft impactful campaign strategies, develop promotional materials, and collaborate with diverse teams and partners. Additionally, you will co-lead with our Design Director to ensure cohesive and innovative design integration throughout all work. Your strategic vision and creative prowess will energize our messaging across all platforms. This role is perfect for a transformational leader eager to mentor and grow a team of skilled copywriters, driving innovative communications that match our pioneering financial solutions. The role is located in the following office locations (Menlo Park, CA; New York, NY; or Seattle, WA) which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations. What you’ll do

Audience Insight:

Delve deep into the heart of our target demographic, crafting content that resonates by addressing their needs, desires, and behaviors. Compelling Storytelling:

Use storytelling to captivate the audience, evoke emotions, and clearly communicate the unique value of our brand. Persuasive Communication:

Develop concise, powerful copy that articulates the benefits of our products and inspires action. Brand Voice Mastery:

Maintain a consistent tone and voice across all content channels, strengthening our brand identity and fostering audience trust. Creative Adaptability:

Innovate and adapt across different media formats to keep our messaging fresh, relevant, and impactful. Product Narratives:

Generate compelling product descriptions that highlight how our solutions uniquely address customer needs. Dynamic Marketing Materials:

Craft marketing materials that combine persuasive text with eye-catching visuals to improve product appeal and engage potential customers. Ad Copy Excellence:

Create striking ad copy that captures attention and conveys key benefits, prompting consumer engagement and actions. SEO-Optimized Web Content:

Enhance website visibility and user experience with content optimized for SEO that guides potential customers from discovery through to conversion. What you bring

Proven ability in leading marketing and creative strategy with a focus on brand transformation Demonstrated experience in managing and driving comprehensive marketing campaigns Strong leadership skills with a passion for developing talent and fostering a collaborative team environment Exceptional ability to communicate complex ideas effectively across various teams and partners What we offer

Market competitive and pay equity-focused compensation structure 100% paid health insurance for employees with 90% coverage for dependents Annual lifestyle wallet for personal wellness, learning and development, and more Lifetime maximum benefit for family forming and fertility benefits Dedicated mental health support for employees and eligible dependents Generous time away including company holidays, paid time off, sick time, parental leave, and more Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

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