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Senior Brand Manager

4 months ago

Tallahassee, United States Kavaliro Full time

Key Responsibilities Team Management : Oversee both content teams to ensure cohesive strategy execution. Growth Strategy : Identify and implement key growth optimization strategies. Content and Branding : Establish priorities for product content and branding improvements, collaborating with creative and design teams. Market Analysis : Evaluate marketing trends and customer needs to guide product development and range expansions. Business Plan Execution : Implement annual business plans to achieve brand OKRs and KPIs. Cross-Functional Coordination : Align plans and targets with key stakeholders across departments. Integrated Marketing : Develop and execute integrated marketing plans for practitioner and consumer channels. Project and Budget Management : Ensure projects and departmental goals are achieved within budget. Product Launches : Oversee commercialization of new product launches and claims. Performance Metrics : Analyze key performance indicators and propose growth optimization strategies. Data-Driven Campaigns : Develop and use data-driven methodologies to identify opportunities and enhance campaigns. Additional Duties : Perform other duties as assigned. Required Skills and Abilities Industry Expertise : Extensive experience in the Health & Wellness industry, with strong knowledge of sector trends, consumer preferences, and regulatory issues in the nutritional supplement category. DTC and DTP Experience : Proven track record in Direct-to-Consumer and Direct-to-Practitioner marketing. Analytical Skills : Ability to analyze data, draw meaningful conclusions, and make strategic recommendations. Prioritization and Organization : Exceptional ability to prioritize tasks in a fast-paced, high-ambition environment. Problem-Solving : Strong organizational skills, attention to detail, and proactive problem-solving abilities. Content Creation : Proven ability to create engaging content and generate innovative ideas. Agency Management : Experience managing multiple external agencies. Working Conditions Work Environment : Hybrid Minimum Qualifications Experience : 5-10+ years in brand management marketing, including 2-3+ years in a team leadership role. Education : Bachelor’s Degree in Business, Marketing, or a related field.

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