Senior Brand Marketing Manager

1 month ago

Hudson, United States American Energy Storage Innovations, Inc Full time

Job Type

Full-time

Description

American Energy Storage Innovations, Inc. has a full-time opening for a Senior Brand Marketing Manager in Hudson, Massachusetts.

Job Summary:

The Senior Brand Marketing Manager manages strategic brand activities such as events and opportunities that support the brand through building awareness on and off-line. This individual is responsible for leading and driving assigned projects from ideation to execution, which includes trade shows, digital tactics, social media, design, and production (including asset design, printing, swag and more).

This individual must be detail-oriented, have a solid understanding of marketing techniques and be laser-focused to ensure a consistent brand across all marketing activities. The position requires critical thinking skills and the ability to take ownership of a project to ensure successful completion.

Responsibilities:

  • Trade shows and other events: Own the planning, execution, and promotion of live tradeshows, events, and brand activations. Take full responsibility for understanding all steps necessary for preparation and for getting each task accomplished on time and on budget.
  • Drive a thorough preparation process, ensuring successful execution of all components - from booth design and logistics to lead generation and follow-up.
  • Manage all event logistics, negotiate contracts, and oversee vendor performance.
  • Manage communication with guests, registration, RSVPs, and monitor onsite event visitors.
  • Lead and oversee onsite industry event execution and troubleshoot issues that may arise during the event.
  • Digital and social media: Craft and execute engaging online plans to build brand awareness, drive engagement and generate demand. Create and maintain social calendar and listening plan.
  • Lead strategy development and oversee execution of social media content.
  • Own social media channel growth, audience awareness, and engagement.
  • Ensure brand consistency and accuracy across multiple channels.
  • Align social media strategies to marketing goals, analyze and report on business impact.
  • Design & production: Manage design projects, printing orders and swag creation. Ensure top-notch quality and consistent brand messaging across all materials.
  • Maintain correspondence and take responsibility for the accuracy of all material worked on with third-party vendors.
  • Ensure final graphics and layouts are visually appealing and on-brand.
  • Data-driven decisions: Analyze marketing performance, track details, and identify areas for improvement. Optimize tactics based on data-driven insights.
  • Document process improvements and maintain updates to processes and procedures.
  • Adhere to all company policies, processes and procedures.
  • Adhere to federal and state regulations.
  • Performs other duties as requested, directed or assigned.
  • Predictable and reliable attendance.
Position Qualifications:
  • Bachelor's degree in marketing, communications, or a related field.
  • Minimum of (five) 5 years' experience managing marketing programs, with a proven track record of success.
  • Minimum of three (3) years managing all aspects of trade show execution.
  • Minimum of two (2) years building and managing social media content.
  • Understanding of budgeting and cost/expense tracking management within a marketing context.
  • Seriously strong organizational skills and the ability to juggle multiple projects simultaneously.
  • The ability to take full ownership and drive all requirements to get everything done.
  • Excellent communication and presentation skills, both written and verbal.
  • Flexible and adaptable, with a willingness to learn and grow. Positive attitude and "can-do" mindset.
  • Passion for our industry and a drive to contribute to AESI's success.
  • Ability to travel domestically and internationally, approximately 5 weeks per year (10%).
  • Bonus: Creative flair and an eye for design aesthetics.
  • Bonus: Proficiency with design software tools.
  • Bonus: Proficiency with project management tools.
Key Competencies:
  • Focuses on Quality: Drives work results with a quality focus on actions and results.
  • Continual Improvement: Displays a consistent orientation toward producing the highest quality products. Constantly looking for incremental improvements in work processes and results.
  • Takes Initiative: Exhibits strong drive for results and success; conveys a sense of urgency and drives issues to closure; persists despite obstacles and opposition.
  • Delivers Results: Achievement-oriented, feeling a sense of urgency to reach goals on time, if not before.
  • Teamwork: Works cooperatively with others to accomplish team goals and organizational objectives.
  • Communications: Exchanges thoughts, feelings, and information effectively.
  • Mission, Vision, Values and Strategic Priorities Focused: Understands and actively supports the organization's mission, vision, values, and strategic priorities.
Physical Requirements / Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • Prolonged periods sitting at a desk and working on a computer.
  • Constantly operates a computer and other office equipment.
  • Ability to adjust focus, especially due to concentration on a computer screen.
  • Ability to lift and carry up to 30 pounds and/or position the body to reach items on the floor/below knee level or reach overhead.
  • The person in this position needs to occasionally move about in industrial environments, and on uneven terrain.
  • Works in a temperature-controlled office environment, with occasional work in outdoor weather conditions, and in industrial environments.
  • The noise level in the work environment can be moderately loud.
Why Join Us

American Energy Storage Innovations, Inc. (AESI) provides comprehensive benefit plan options at no cost and a competitive salary to all associates.?AESI is committed to a diverse and inclusive workplace.

Benefits Overview
  • Paid time off includes 4 weeks, 15 holidays, and parental leave.
  • 100% company-paid medical, dental, vision, short-term disability, long-term disability life insurance.
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) offerings.
  • Company provided 401K savings plan with matching contributions to help you save for retirement.
  • Voluntary benefits offerings.
  • Tuition assistance.
  • Employee Referral program.
  • Employee development and career growth opportunities.


About Us

AESI comprises highly experienced core team members who have developed five generations of large-scale BESS systems, heretofore having deployed more than 1.5 GWh worldwide. That same team has come together once again to create their mangum opus - the all-in-one, ultra-high density TeraStor. Third-party analysts contend that the revolutionary design outpaces the market for reliability, availability, utilization and total lifetime value. We've designed and manufactured an entirely new line of energy storage products to meet the needs of grid energy storage, deployment, operation, and energy management for the next 20 years. Every detail in our AESI products makes them fundamentally easier to purchase, install, maintain and operate than any other energy storage alternative available today.

The Location - Hudson, MA

American Energy Storage Innovations, Inc. (AESI) is conveniently located in Hudson Massachusetts directly across from the 290 and 495 freeways. This location is uniquely positioned less than one mile from downtown Hudson, as well as being close to downtown Marlborough offering numerous restaurants, parks, shopping, and many other attractions. AESI is located roughly 45 min drive from downtown Boston, New Hampshire, Rhode Island, and parts of Connecticut. There are a wide range of activities that the area offers to its residents including competitive sports programs, woodlands, as well as safe and entertaining nightlife are all located within minutes of the AESI facility. Hudson mass was awarded the winner of "America's Main Streets" by a national organization which promotes locally owned businesses. Whether you are looking for hiking, mountain biking, sports lakes, access to Boston, or just a fantastic meal, Hudson, MA has something for everyone.

AMERICAN ENERGY STORAGE INNOVATIONS, INC. IS AN EQUAL OPPORTUNITY EMPLOYER.

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