Field Marketing

2 weeks ago


Hudson, United States MVP Health Care Full time

Over 35 years strong and fueled by 1,700 smart, passionate employees across New York state and Vermont, MVP is full of opportunities to grow. We are a nationally recognized, award-winning leader for a reason. The beating heart of our company is a wide range of employees from a diverse set of backgrounds—tech people, numbers people, even people people—working together to make health insurance better. If you are ready to join a thriving, mission-driven company where you can create your own opportunities and make a positive difference—it’s time to make a healthy career move to MVP

**Role Overview**: As a Community Relationship Manager, you will play a pivotal role in fostering strategic partnerships and driving community engagement. Your expertise will be essential in aligning our corporate priorities with community-based organizations (CBOs) and community-based healthcare providers within the assigned region. You will manage a portfolio of community partners that have the most potential to drive MVPs growth, care quality, and philanthropic goals. By coordinating community investments, facilitating communication, and advancing our community partnerships, you’ll contribute to our overall mission. Join our team and make a meaningful impact on both our organization and the communities we serve.

**Essential Functions**:
**Community Development and Partnerships Strategy**:

- Develop and maintain comprehensive expertise in enterprise strategies and priorities related to community partnerships (e.g., quality metric improvement, sales growth, community engagement).
- Identify new partnership opportunities and understand the needs of strategy-aligned CBOs within the assigned region, including their background, purpose, customer status, and MVP customer utilization (if available).
- Collaborate with regional leadership to create a proactive community strategy that aligns with enterprise and regional goals.
- Represents MVP Health Care as the primary individual responsible for community partner development, both internally and externally.
- Accountable for partner development through the identification and execution of community partner activations that drive MVP customer growth through partner attributed lead generation.

**Execution of Community Relationship Investments**:

- Coordinate the execution of community relationship investments, including sponsorships.
- Partner with internal teams including sales, talent, brand and product marketing to ensure successful delivery of deliverables that drive impactful community connections and MVP customer growth (e.g., advertising, event tabling).
- Facilitate internal and external communication of community relationship efforts, including marketing, advertising, public relations, and employee engagement.

**Reporting and Coordination**:

- Design and prepare various reports using appropriate software and resources.
- Serve as the point of regional coordination for other corporate areas involved with community-based organizations.

**Community Development Relationships Coordination**:

- Initiate and execute improvements to enhance the effectiveness of community investments and partnerships across the corporation.
- Stay informed about industry best practices related to community investments and partnerships.
- Spend 50%+ of work hours working and meeting with external community partners to identify, develop, and grow community partner relationships.
- Contribute to the development of less senior teammates and seek opportunities to improve team functioning.

**Event Staffing and Travel**:

- Staff events and engage in other community engagement activities within the assigned region and key relationships.
- Operate within the assigned geography/territory and travel across regions for meetings and events.

**Reporting Structure and Work Schedule**:

- Report to the Leader, Field Marketing & Community Partnerships within the Marketing and Communications department.
- This position is exempt.
- Be prepared to work evenings and weekends as needed.

**Minimum Qualifications**:

- Bachelor’s degree required. In lieu of degree, a minimum of eight years related experience.
- Experience working with a range of stakeholders, including healthcare providers and local community-based organizations.
- Experience in sales, marketing, and/or business development
- Exceptional interpersonal skills and professional presence, including demonstrated ability to form positive relationships within all areas of the organization, all levels of management, other Plans, and external stakeholders.
- Excellent written and verbal communication skills, including demonstrated ability to lead meetings and make effective presentations for internal and external groups.
- Excellent skills in organization, planning, and business process development; must be able to effectively implement multiple programs concurrently.
- Demonstrated proficiency with current office software products including Micros



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