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Digital Marketing Performance Manager
2 months ago
Digital Marketing Performance Manager
Achieve your max potential at A-MAX A-MAX Auto Insurance has been growing exponentially for the last 20 years. Our fast-growing and innovative company is looking for a Digital Marketing Performance Manager to join our Corporate Family, located in Dallas, Texas. At A-MAX, we value the strong individual competencies that everyone brings to the table and are committed to your individual growth and advancement. We are looking for candidates that have drive, ambition, and want to build a rewarding career. We want A-MAX Auto Insurance to be your employer of choice We have a culture that values diversity, growth, respect, and integrity.
Responsibilities:
Creating and executing a strong performance marketing strategy & execution plan for brand growth across the United States
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Implementing A/B testing and conversion rate optimization
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Implementing marketing automation and lead generation strategies
Job Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of prior experience in a similar role as well as experience in performance marketing, or partner development role, building effective multi-channel marketing strategies, including affiliate marketing, PPC, and SEO
5+ years of SEM experience, including but not limited to affiliate bidding platforms, Google Ads, YouTube, etc.
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