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Field Marketing Associate

3 months ago

Hartford, United States Fine Fettle Full time

DescriptionField Marketing Associate (Northeast)Come Join Our Fine Fettle FamilyWe are Fine Fettle, we are growing, and we would love to hear from youFine Fettle is a family owned, locally run multi-state cannabis company with operations across Connecticut, Massachusetts, Rhode Island, and Georgia with plans for future expansion. We are dedicated to providing exemplary products and customer experiences. We believe that we can truly make a difference in the lives of our patients and customers, utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing. To make this happen, we are looking for like-minded employees to help us continue on this journey. ObjectivesStrengthen Brand Loyalty: Build and reinforce loyalty among existing customers by providing relatable and genuine brand interactions spearheaded by our ambassadors.Expand Market Reach: Utilize the diverse networks of our staff to introduce new audiences to Fine Fettle, thus broadening our customer base and market reach.Enhance Community Engagement: Further embed Fine Fettle into the local community by actively participating in and hosting events that resonate with our core values and mission.Awareness: Create brand awareness in new territories and strengthen market position in existing territoriesThe Role Fine Fettle is seeking a Field Marketing Associate (Northeast) to assist in a range of marketing operations in Connecticut and Massachusetts. This position will report to our Northeast Field Marketing Manager on our Corporate Marketing Team.The Field Marketing Associate will be dedicated to driving our marketing outreach efforts, working with our local communities, industry partners and local small businesses to drive brand awareness and new customer acquisition.The ideal candidate for this role will have a demonstrated ability to reach out and build relationships, identify opportunities that are on strategy, prioritize projects and provide update progress reports in an organized, effective manner. As part of the Fine Fettle family, we seek people who are charismatic, enthusiastic, self-starting, dependable, respectful, and professional. Success in this role will require a high level of organization, interpersonal abilities, and strategic thinking.The Field Marketing Associate role is essential for maintaining strong connections with our local community and expanding our patient and customer reach. The program is built on three main pillars:Community Outreach (local businesses and vendors)Physician OutreachLocal Events and Pop-Ups (in dispensaries and in the community)The Work You'll Do:Assist in creating an outreach plan in partnership with the Field Marketing Manager and Marketing team that identifies potential business partners to be part of our community, events, and outreach initiativesExecute marketing outreach efforts in and around our Fine Fettle retail stores and local communities; identify potential partners, build connections and execute programs that are beneficial to both parties on an ongoing basis.Execute on an events plan in collaboration with the Field Marketing Manager that drives new customer acquisition in local areas.Represent Fine Fettle at events, including but not limited to Fine Fettle in-store popups, B2B tradeshow and industry events, local fairs, community events, industry shows, and retail partner pop-ups. Directly engage with current and potential customers and patients.Manage scheduling of others and logistics for events when needed. This will include weekends and evenings depending on the event.Engage with event attendees and provide information about our products/brand in a friendly and professional manner.Distribute marketing materials and promotional items to raise brand awareness.Build and maintain positive relationships with local businesses and community members.Identify and connect with potential patients and customers to generate leads and drive sales.Provide feedback and insights from events to help improve our marketing strategies.Assist in the setup and teardown of event booths and displays.Monitor and report on the success of events and outreach activities.Collaborate with the marketing team to develop creative ideas for community engagement.Qualifications:Bachelor's Degree and 2-4 years of relevant marketing and/or sales experience required2-4 years of B2B sales and/or field marketing experience preferredCannabis knowledge required; industry experience strongly preferredTrade marketing or sales experience preferredExperience with event planning, activations, and partnerships strongly preferredOutgoing, friendly, and approachable personalityAbility to work independently and as part of a team Critical Competencies:Exceptional interpersonal skillsStrong EQ Ability to create and manage project plansStrong organizational and time management skillsAttention to detail; self-starting; enthusiastic Strong verbal communication skillsProactive in nature and ability to strategically problem solveAbility to give and receive feedbackThrives in fast-paced environmentsWorking Conditions/Physical Demands:Candidate must reside in Connecticut or MassachusettsMust be able to transport event materials, load and carry materials with personal vehicle Must be able to lift up to 50lbsAbility to stand for extended periods and perform light-moderate physical tasks (e.g., setting up booths)Must be able to effectively work independently and remotelyMust be able to work nights and weekends with flexible scheduleMust be willing to submit to and pass a comprehensive background checkAMERICANS WITH DISABILITIES STATEMENT:Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR representative.EEO Statement:We are an Equal Opportunity Employer. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans' status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic.