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Data Analyst, Marketing Strategy

4 months ago

Boston, United States Hydrow Full time
WHO WE ARE
If you ask us, were the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one thats honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR) rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, youll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? Thats because it is
WHY WE NEED YOU
Hydrows data team is seeking a Data Analyst to specialize in Marketing analytics. This role is critical to helping Marketing stakeholders understand their channels performance on a day-to-day basis as well as comparative channel performance via attribution modeling and cohort analyses. This Marketing analyst will help round out our data and analytics function by leveraging a number of data sources and multiple data practices from modeling to dashboarding to ensure data clarity, consistent tracking, and actionable insights are found. A successful candidate is one that can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions. This role will report to the head of Analytics and join a data team of 2 others; each also wears several different organizational hats. WHAT YOULL ACCOMPLISH
  • Support data roadmap goals by executing the creation of an attribution framework for our marketing channels. This includes a proposal for storing channel level data, a model framework for attribution, and devising a dashboard to showcase and integrate results with key marketing data including spend and sales.
  • Partner with broader marketing team, including Direct Marketing, Ecommerce, Creative teams to allow for digital marketing data activations, identify reporting gaps and potential growth opportunities through analyses
  • Help facilitate weekly recaps of core company KPIs; be able to pinpoint where relevant data trends impact core KPIs.
  • Ensure all marketing team members can adequately track and gain insights into their channels performance through detailed dashboard visualizations, including Search, Social, Affiliate, CTV, SEO, Email/CRM, and more
  • Assist on ad hoc marketing analysis to better understand efficiencies of channels, promotions, interventions, etc. Bonus points if you have statistical expertise with analyses like regressions and attribution.
  • Work on the development of the technology roadmap to capture, manage, and leverage customer/consumer data to improve digital marketing and personalization initiatives
WHO YOU ARE
  • Technical (with Marketing and Attribution Data): You are an expert with web analytics and marketing data and have worked with attribution models and databases in the past. Bonus points for any expertise in the following: GA4, Netsuite, Shopify, SEMRush, Google Search Console, Hubspot, Talkable, Amazon Ads and 1P, Google Ads, Meta Ads.
  • Data Native: You have 3+ years experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced e-commerce environment. You have deep knowledge of data platforms and analytics tools, including BI Expertise (Domo/Tableau), SQL, Python, and Excel.
  • Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data. With a data driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement. You are confident in creating and presenting solutions to your cross functional partners and leaders. You have at least a basic understanding of statistical testing and experimentation.
  • Collaborative & Communicative: You work hard and work well with other departments and teams. You listen to feedback and listen to your team and co-workers needs and expectations. You ensure the teams you work with know where projects stand. You have a strong ability to prioritize projects with minimal supervision.
Hydrow has recently updated many of our data sources, including switching from GAU to GA4, adding BigQuery, replatforming our website, adding new channels like Amazon, and starting new attribution tracking.
We know the confidence gap and imposter syndrome can get in the way of meeting exceptional candidates, for that reason if you don't meet 100% of the job description, that's okay Please dont hesitate to apply wed love to hear from you.
HOW WE WORK
Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.
Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction
Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.
Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.
Our team values diversity in experience and backgroundswe do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.
BENEFITS AND PERKS (Full Time Permanent Hydrownauts)
???? Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow ???? 6 Months Fully Paid Primary and Secondary Parental Leave ???? Unlimited PTO Policy ???? $150/week Reimbursable for Childcare ???? 401k ???? Free Membership to the Hydrow App and access to a free Hydrow ? MORE

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Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employees Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.