Senior Product Marketing Manager

3 weeks ago

Palo Alto, United States Behavioral Health Tech Full time

Trayt is a fast-growing, mission-driven, venture-backed healthcare technology startup located in Menlo Park, California. We have a disruptive data platform that is offering a new paradigm in diagnosing, treating, and caring for patients with brain and mental health disorders, including Autism, ADHD, depression, substance abuse, and eating disorders. Trayt's end-to-end collaboration and data analytics platform unites the entire ecosystem of providers and caregivers around every patient. It is the only application to fully address the needs of statewide psychiatry access program with major customers such as the states of Texas and Vermont and powering programs such as Child Psychiatry Access Network (CPAN) and Texas Child Health Access Through Telemedicine (TCHATT). Our world-class multi-disciplinary team has decades of experience in psychiatry, data analytics, and building successful companies. We pride ourselves on being a group of passionate people who love our product and love celebrating our achievements and milestones together. This is a unique and exciting opportunity to work with some of the most innovative minds in our industry and see our product change history. The Senior Product Marketing Manager at Trayt will be responsible for developing and executing marketing strategies that promote and drive the adoption of the company's products. The successful candidate will work closely with cross-functional teams, including product management, sales, and marketing to ensure successful product and feature launches and campaigns that deliver on business objectives.

As the Senior Product Marketing Manager, you'll help establish product marketing best practices at Trayt. This role will report to the VP of Product. Key Responsibilities: Strategize and manage go-to-market strategy for the product and feature launches Collaborate with product management to develop product launch plans and execute go-to-market strategies Work with the sales team to develop sales tools and training that support the selling process Develop and execute marketing campaigns across multiple channels, including email, social media, and digital advertising Craft communication plans with patients, providers, and other staff for any feature or product launches as relevant Analyze customer and market insights to inform product development and marketing strategies Identify and track key performance metrics to evaluate the success of marketing campaigns and product launches Participate in industry events and conferences to represent the company and generate leads Build strong relationships with cross-functional teams to ensure successful collaboration on product marketing initiatives Requirements

5+ years of product marketing experience in a health tech or healthcare company Proven experience launching new products and growing to a mature business Experience using insights and strategic thinking to build business cases that influence stakeholders Previous experience working with product teams and ideating on insight-driven solutions to product offerings Demonstrated experience in creating and executing successful marketing campaigns Experience working with cross-functional teams, including product management, sales, and marketing Strong project management skills, including the ability to work on multiple projects simultaneously Thrive in a fast-paced, entrepreneurial environment Analytical skills and the ability to use data to inform decisions Strong written and verbal communication skills Can roll-up sleeves and lead the success of a launch Bachelor's degree in Business, Marketing, or a related field Location: This role is remote; it's a plus if the candidate is in the Bay Area or open to relocate to the Bay Area. Benefits include:

Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Flexible Paid Time Off Holiday Pay 401(k) Hybrid Remote Work/Flex Scheduling Environment

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