Product Marketing Specialist

4 weeks ago


Palo Alto, United States Predii Full time

As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth. As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy. Your responsibilities will include:


Sales Enablement, Pre-sales Support

·      Support Sales team in customer and market research.

·      Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.

·      Drive outbound marketing / lead-gen activities to fuel our sales pipeline.

Product Marketing & Thought Leadership

·      Maintain and strengthen Predii’s position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and/or event formats.

·      Ensure Predii's Marketing/Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.

·      Craft compelling product messaging, user stories and articulate unique selling proposition (USP).

Content Marketing

·      Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.

·      Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.

·      Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.

·      Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.

·      Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.


Requirements and Skills:

·      Bachelor’s degree in Business, Marketing, Communications, or a relevant field.

·      2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.

·      Proven experience in content generation, writing, editorial work, or comparable

·      Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.

·      Excellent proficiency in MS Office, specifically PowerPoint.

·      Excellent verbal and written communication skills.

·      Team player with collaborative attitude and proactive problem-solving

·      Creative mind-set and hands-on work attitude



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