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Shopify E-commerce/Email Marketing Strategist

3 months ago

New York, United States Acadaca Full time

***This is a fully remote position***

What Acadaca Is All About:

Founded in 2002, Acadaca is a 60-person boutique eCommerce agency with a broad spectrum of clients including fashion, beauty, lifestyle, media and B2B. Acadaca runs its primary operation out of downtown Manhattan, in NoHo, with satellite locations in LA, Colorado, Pennsylvania, and Florida. We are technology systems experts with vast experience in all the major platforms, with a highly integrated la carte offering that includes digital marketing, UX, creative design, eCommerce strategy, and our own proprietary products. We are proud to work with many amazing brands around the world. Check us out at acadaca.com.

About The Team:

Our eCommerce Team works directly with clients to create strategic digital roadmaps and oversee efficient execution, with a laser-sharp focus on streamlining clients' businesses and increasing sales. We are a scrappy, smart, collaborative team, and we're passionate about bringing our clients' businesses to the next level.

About The Role:

We are looking for a highly-motivated, tech-savvy professional to join our eCommerce Strategy Team. This person will be responsible for point-of-escalation questions from the team regarding Shopify liquid and solutions, managing client's Shopify sites, providing digital strategy recommendations and roadmaps to both our clients and internal team members, planning and executing marketing strategy, and project managing Shopify-specific development updates. This position reports to the Director of Client Strategy.

Email Marketing:

  • Create and maintain clients' email marketing calendars
  • Manage email marketing channels, including: executing email campaigns, creating automated email flows, managing customer lists and segmentation
  • Manage internal deadlines for each campaign and communicate with creative team and other stakeholders to ensure timely completion
  • Plan and execute A/B tests to improve campaign performance and brainstorm optimizations
  • Expand and evolve an email strategy to both prospects and existing customers
  • Research industry trends, competition, and best UX practices in order to create compelling and effective messaging
  • Judge visual appearance and understanding of content hierarchy in emails, aligning with brand standards
  • Deliver clear, concise and thorough communication of campaign and design goals in briefs
  • Ongoing KPI reporting and analysis; deriving insights from results and sharing actionable insights with stakeholders
Shopify eCommerce Management:
  • Analyze Shopify liquid theme files to problem-solve client questions, pain points, and integration challenges
  • Work smartly with the development team to execute client requests in the most streamlined ways
  • Install pixels into theme files; troubleshoot if necessary
  • Familiarity with metafields
  • Know the Shopify Admin like the back of your hand
  • Help train team members on Shopify as necessary
Digital Merchandising:
  • Create an eCommerce strategy by analyzing site data, and aligning with clients' business goals. This can include but is not limited to creating content calendars, marketing and technology recommendations, recommending product assortment, etc.
  • Consult on/execute site strategy, keeping all necessary team members and deliverables on task and on time
  • Identify Shopify-specific solutions to client initiatives and pain points
  • Research and recommend third party applications and integrations
Requirements

What We'll Love About You:
  • You're a highly intelligent, strategic, creative thinker who approaches work with a positive attitude and takes pride in excellent execution
  • You're a team player who is enthusiastic about teaching and training others on Shopify
  • You can troubleshoot issues as they arise by leveraging your own knowledge, research, resourcefulness, and quick problem-solving skills
  • You are a self-starter who is able to independently own projects, and work quickly and efficiently towards client goals while maintaining attention for detail
  • You are highly organized and able to juggle multiple projects with many moving pieces, weighing priorities effectively
  • You write buttoned-up emails and communicate professionally
What You'll Need to Have:
  • Located in the United States of America.
  • 3+ years working in the eCommerce industry
  • 2+ years of experience working with Shopify
  • A working knowledge of Klaviyo or other similar email platform - analytics, segmentation, email builder, A/B testing, flows
  • You are comfortable drilling into data and making analytical decisions on behalf of your clients in order to inform day-to-day operations as well as achieve larger business goals
  • You have a deep understanding of the eCommerce ecosystem, and can provide clients with valuable insight and strategy in order to grow their business
  • Experience editing emails in Figma a plus

Benefits

Best-in-Class Benefits Health Care. 401k. Short/Long term Disability. Life, Dental, and Vision Insurance. Transit and parking benefits.

Work-Life Balance. Flexible Fridays. Take your birthday off Enjoy Summer Fridays. Informal, relaxed dress code.

Never want to come into the office? Great, we'll never ask you to

Work Hard, Play Hard Happy hours. Sponsored Team Events and Recreation leagues

Acadaca is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We embrace remote work, and your physical location is not a barrier to joining our team.

The salary range for this role is $70,000 to $90,000; however Acadaca considers several factors during the hiring process, including but not limited to, responsibilities, the role, experience, education, training, and key skills.