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Email Marketing Specialist
2 months ago
USA – MA – Boston Job Summary At Harvard Business School (HBS), we educate leaders who make a difference in the world. HBS is a global brand with a wide range of internal and external audiences. The Marketing & Communications team (M&C) leads marketing strategy for the School, and supports dozens of marketing or communications staff in other departments. We are seeking a detail-oriented professional who is passionate about email communication, email data management, and marketing automation platforms. Supporting the Director of Digital Marketing, this role will provide internal clients with expertise on how to build and manage successful email marketing campaigns. This includes email for various academic programs, research newsletters, internal communications, and event invitations. The person in this role will manage multiple email marketing platforms, any related technology integrations, and offer one-on-one technical support for email marketing tools during business hours. This position will require a deep understanding of marketing technologies and email best practices. The ideal candidate will love working with people and solving problems. Position Description Act as go-to expert for Salesforce Marketing Cloud and other email platforms. Manage email platform account settings and user account permissions. Develop email templates that meet client needs and brand standards. Train new users to edit email templates, upload contact lists, and schedule emails. Help internal clients adapt their email content to fit templates. Respond to client questions and be helpful troubleshooting technical issues. Manage email automations and workflows. Provide ad-hoc email performance reporting. Create webforms for newsletter signup pages and subscription management. Guide Information Technology (IT) in implementation of various technology integrations. Responsible for other duties as assigned. Basic Qualifications High School Diploma, GED, or equivalent is required. 5+ years related experience including 3+ years of hands-on work with email marketing platforms (Salesforce Marketing Cloud, Pardot, Klaviyo, Acoustic, HubSpot, ActiveCampaign, or similar). Education beyond high school may count toward experience. Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must. Demonstrated successes in improving email marketing performance. Additional Qualifications and Skills Bachelor’s degree preferred. Knowledge of email HTML strongly preferred. Knowledge of Salesforce CRM strongly preferred. Ability to manage multiple projects and balance priorities. Ability to provide superior client service, while projecting positivity and confidence. Strong communication and interpersonal skills. Exceptional attention to detail. Experience working in a large marketing team or marketing agency is preferred. Additional Information This role is 40 hours per week and is overtime eligible. This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite 3 days per week and departments provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice. We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role. A cover letter is required to be considered for this opportunity. Harvard Business School will not offer visa sponsorship for this opportunity. Culture of Inclusion The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here: HBS Work Culture . Benefits We invite you to visit Harvard’s Total Rewards website. #J-18808-Ljbffr
