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Content Marketing Specialist, Editorial

2 months ago

Plano, United States Tyler Technologies Full time

The Content Marketing Specialist, Editorial is responsible for developing content, such as blogs, articles, and thought leadership papers, in support of the overall editorial calendar for Tyler Technologies. They will leverage key corporate messages and trending public sector themes in content for both corporate marketing and vertical marketing teams. They adhere to editorial style guides and help strategize around content syndication, working across the marketing organization to deliver inbound marketing messages that expand our reach. Their excellent, well-written content will be used in multiple marketing channels such as print, digital, social media, and multimedia. They will work with thought leaders within Tyler and our client base, amplifying the impact by contributing to the Tyler Blog and fostering editorial opportunities with Tyler's association and media partners.As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationPlano, Texas | Yarmouth, Maine | Lubbock, TexasTravel0-5%ResponsibilitiesCreate content in support of the overall Tyler Technologies editorial calendarUnderstand and leverage industry themes and implement them throughout our Tyler contentCollaborate across corporate and vertical marketing to deliver effective content in support of our marketing and editorial plan to meet the business objectivesAdhere to and implement editorial style guides consistent with our brand voice, style, and toneElevate our thought leaders - internal, external, and clients - to amplify our voice in the marketCollaborate with designers and communication professionals to produce high quality contentEdit, proofread, and improve content with strong adherence to the AP Style GuideRepurpose content from within Tyler to amplify through associations and other media outletsCreate well-written, well-structured content optimized for inbound content marketing strategies for both print and digital channels based on the content marketing strategiesEdit content pieces delivered by other content creatorsQualificationsThe Content Marketing Specialist, Editorial must first and foremost have outstanding writing skills and excellent command of grammar and AP Style.They must be detail oriented, able to manage multiple projects simultaneously, generate new creative ideas, and have an intellectual curiosity around how governments at all levels can solve problems and improve lives.They must be able to collaborate across multiple product vertical field teams and corporate functions, work with shared services professionals, engage with multiple team members, and be able to prioritize multiple competing program goals.1-5 years of demonstrable Content Marketing, writing, or equivalent working experienceBA/BS degree in Marketing, Journalism, Political Science, or other relevant degreeExperience creating content for the web and growing a social audience preferredEditorial mindset that seeks to understand what audiences consume and how to create itAbility to analyze and present content and social performanceProject management skills, and strong attention to detailUnderstanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of resultsExcellent communication and outstanding writing skills, both short and long formUnderstanding of basic SEO strategies, content categorization and structure, content development, distribution, and measurement a plusKnowledge of and interest in public sector and the intersection between technology and policy Great Place to Work & Grow Your CareerCome join us as we transform the public sector Our guide everything we do. We're also frequently recognized as a great workplace locally and nationally. See our many . Taking Care of You & Your FamilyYour health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. .Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work. Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler.