Marketing Manager

4 weeks ago

Hackensack, United States CareerBuilder Full time

Job Responsibilities Include:
Act as marketing manager accountable for all marketing outreach, including field promotional events, and all required follow up.
Provide exemplary leadership to organize and ensure a cohesive, positive culture.
Mentor marketing and sales staff to build organizational depth to manage rapid growth.
Analyze the ROI of existing marketing outreach campaigns, clinical service lines, contractual agreements, etc., making recommendations when appropriate for improvement.
Focus on metrics to target overall improvement in target marketing and conversion to initial visits.
Supervise the preparation of reports outlining marketing activity and present to management.
Work with owner and management to develop and implement new marketing approaches, short- and long-range goals, objectives and plans.
Responsible for the administrative aspects of leading the marketing team to include budgeting, time approvals, day-to-day support, etc.

Experience Requirements include:
Previous field Marketing experience
Experience working with internal operations staff required.
Experience with orthopedics, surgery, physical therapy preferred but not required.
Experience with mostly out-of-network clinical services and surgeries preferred.
Successful track record of rapid practice growth, including leading marketing and business development efforts required.
Must possess a Bachelor's degree marketing or other closely related field with 5-7 years of relevant experience in a healthcare environment. A Master's degree (MBA) and at least 5 years of relevant experience is highly preferred.
Must be proficient in written and verbal communication skills.
Must possess a working knowledge of insurance regulations and healthcare marketing restrictions, HIPAA, etc.
Must be skilled at negotiations and engagement with potential customers as well as management of vendor relationships.

KNOWLEDGE, SKILLS AND ABILITIES:
Must have a warm and engaging personality
Ability to work independently with a high level of diplomacy, team orientation, integrity and trustworthiness.
Experience to include strategic and tactical marketing oversight with an emphasis on practice growth.
Ability to create compelling messaging for communicating with prospective patients and creating ongoing communications for patient engagement.
Strong critical thinking skills along with an outgoing and engaging personality.
Demonstrated record of extracting and utilizing data to inform targeting.
Strong attention to detail, ability to anticipate and interpret data and identify trends. Must be able to quickly process new information and identify areas that require more analysis.
Strategic thinker with excellent written and verbal communication skills. Ability to express ideas logically, cogently and persuasively.
Ability to maintain confidential information concerning personal, financial or medical matters.

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