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Senior Performance Analyst

3 months ago

Grand Rapids, United States Advance Local Full time

**Position** : Senior Performance Analyst

**_Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve._**

Cloud Theory is seeking a Senior Performance Analyst, who will be the subject matter expert in digital fulfillment, campaign optimization and benchmark setting. You will provide direct management of high-profile clients, participate in client relationships, and advise leadership on new strategy opportunities to optimize marketing campaigns and increase revenue. This role will take on providing escalation support, training, campaign data analysis/interpretation and recommendations to the entire team.

**For this position were looking for candidates with:**

+ Bachelors degree is preferred or combination of education and experience

+ Minimum eight years experience in an agency or client role responsible for digital marketing campaign execution and strategy, specifically focused on Google Ads, Facebook Ads, Display and OTT Campaigns

+ Automotive digital experience is preferred

+ Understanding digital media analytics for report generation and interpretation

+ Ability to interpret and translate technical data into easily understandable terms

+ Experience working with 3rd party vendors

+ Project management skills

+ Proven ability to solve complex problems and offer new perspectives for existing solutions

+ Comfort working cross-functionally and having indirect responsibility

**In this role you will:**

1. Provide direct management of top-tier clients, along with supporting all clients as necessary as the paid search and digital fulfillment expert.

2. Collaborate with Leadership to establish overarching Paid Search and Omni-Channel media strategies.

3. Enhance Paid Media operational workflows and trainings to support the broader Marketing Services team, most specifically supporting Google Ads, Facebook Ads, Display, and OTT channels.

4. Conduct meetings with 3 rd party partners and platform providers to stay up to date on product offerings and features.

5. Fulfill new and upsold marketing campaigns for top tier clients.

6. Support scheduled and unscheduled team deliverables and projects as needed.

7. Generate detailed and accurate reports for individual client accounts.

8. Generate detailed and accurate reports on marketing channels as a whole for internal discussions.

9. Prepare for and attend internal meetings to keep teams up to date on Industry trends and new product opportunities.

10. Provide escalation point, training, and support to internal resources, including Marketing Services, Account Management, and Sales teams.

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes ZeroSum, Headline Group, Advance Aviation, Advance 360 Health, Aduna, Advance 360, Advance 360 Education, Advance Local Events, Advance National Solutions, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Reckon, Red Clay Media, Search Optics, Subtext, MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group.

_Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._

_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._