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Marketing Specialist

2 months ago

Pleasant Prairie, United States Hospice Alliance Full time

Reports to: Marketing and Development Manager Hours:

Core business hours are from 8am-4:30pm. Occasional early morning, evening, and weekend hours for meetings and events are required. General Description

The Marketing Specialist will be responsible for providing marketing and event planning support to the marketing and development departments and other departments as needed. This position will have a wide variety of duties such as social media posts and the creation and updating of marketing materials. The Marketing Specialist will be responsible for managing assigned tasks to effectively meet strategic goals. Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Work Environment

Work is performed primarily in an office setting and in larger inside or outdoor venues for work-related events. General Duties

Updates and runs all assigned reports and completes additional duties associated with these reports. Updates contacts to ensure up-to-date contact information is maintained for our referral sources and other key accounts. Creates and updates a variety of marketing materials such as flyers, brochures, PowerPoint presentations, educational material, and social media posts. Implements the management of the Hospice Alliance website and electronic marketing materials. Implements digital media ads, social media posts, Facebook Donations, website maintenance/updates, and is the point of contact for vendors and compliance considerations; continually developing content for media ads and posts; Hospice Analytics. Collaborates with the volunteer manager to request volunteer assistance with administrative tasks such as the assembly of consult folders and the staffing of community outreach events. Maintains the educational materials relating to education/speaker requests. This includes updating and creating PowerPoints, updating and recording keeping of presentation evaluations and attendance records. Under the direction of the Marketing and Development manager, manages event planning assignments and collaborates with others to ensure all assignments and assigned events are successfully executed. Attendance at all marketing/development events/fundraisers is required unless otherwise directed by the Manager. Assists the manager with the upkeep of donor records as directed. Other duties as assigned. Education and/or Experience

Bachelor’s degree from an accredited college in a related field. Prior experience planning small events and supporting larger events. Strong verbal and written communication skills. Excellent organizational skills. Good working knowledge of various social media platforms. Ability to work both independently and as part of a team. Microsoft Suite/365 Outlook – Intermediate skill level (emails, calendar (multiple users), tasks, Teams Meetings). Word – Intermediate skill level (including tables, mail merge, pagination, templates, image placement). Excel – Intermediate skill level (basic formulas, pivot tables, workbook/worksheet management). Ability to read and analyze data to create and distribute information. PowerPoint – Intermediate skill level (creation, image addition, link addition, template manipulation). Teams – Upload/download documents, create/maintain channels, meeting management. Publisher Adobe Creative Suite Illustrator – Beginner to intermediate skill level – Create, update, package files for production or conversion. Photoshop – Beginner skill level – Create, update files for FB posts and additional images for other programs. InDesign – Beginner – Create, update, and package files for production or conversion. HTML Basic understanding to update website/intranet information and higher-level JotForm creation. File Management Ability to create PDF, JPG, PNG files as needed for a variety of applications. Save/create files in appropriate resolution depending on the application. Work with files from a variety of applications sent from vendors (e.g., Adobe). Proofreading Good grasp of professional grammar usage (capitalization, proper punctuation, word usage, abbreviations, etc.). Style guide familiarity (consistent style usage throughout the project). Research ability for fact-checking. Abila Experience with this software is desired, but the ability to become proficient with the program to complete duties specific to Abila is required.

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