Associate Director, Product Marketing

4 weeks ago

Salem, United States Wolters Kluwer Full time

The fast-growing Nursing Education team at Wolters Kluwer is seeking an Associate Director of Product Marketing to lead a dynamic team of product marketing professionals dedicated to improving nursing education and preparing the next generation of nurses to deliver safe and effective patient care. Key Responsibilities Leads a market-focused Product Marketing team responsible for the development of product marketing materials and marketing campaigns specific to products and customer buying journeys to drive the outcomes expected for the business. Define, and refine product marketing framework, deliverables, and artifacts to ensure a well-run, market and customer-focused, and continuous product marketing organization. Responsible for annual marketing strategy development at the business unit and product level to achieve growth targets as defined by the business including end-to-end promotion budget management, planning, forecasting, and campaign and channel ROI spend analysis. Manages a team of Product Marketers and trains and develops the team to ensure excellence in product and market information, process, tools, and tactics. Directs the team and ensures: A deep understanding of key markets to target, collaborates internally and externally to complete and collect market research and intelligence, defined market segmentation and buyer/decision-making personas. An expert understanding of portfolio, products offered, differentiators, customers, and competition. Definition of key product launches, or key product marketing campaigns (for example, new feature launches for existing product, or new packaging/bundling strategy or key initiative) based on seasonal calendar; ensures alignment between product, sales, and marketing. Flawless development of, and execution of, and measurement of cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization; go-to-market strategies include routes to market, offerings and pricing strategy, sales, and partner materials. Collaboration with central marketing and solutions marketer for the most effective, best practice approaches to generate and develop/nurture leads and achieve campaign goals/metrics. Usage of data-driven insights to measure and define future best practices. Responsibility for full customer UX from product-level position to development/copywriting Continuous updating and refinement of product marketing information based on competitive landscape, adjusting positioning, messaging, and materials as required. Collaboration with sales and partners to development materials that enables teams to sell and deliver new offerings (for example: internal sales training, sales collateral such as presentation assets, and flyers/emails; and product information documents and competitive grids) Key Requirements Bachelor’s degree or equivalent experience required. 7+ years product marketing experience Preferred Experience marketing to, working with, or working in education technology space preferred. Experience with the healthcare, and higher education health sciences markets preferred. Familiarity with martech stack such as email marketing platforms, digital experience platforms, account-based marketing platforms, digital event platforms, etc. Familiarity with Salesforce 5+ years SaaS product marketing experience supporting high value, enterprise sales. Previous management experience in product marketing Strong track record of leading product marketing strategy and programs for multiple products and markets Excellence as a Product marketer including analytical skills, leveraging data for ROMI, and cost-benefit analysis. Ability to work effectively in fast-paced, deadline-driven environment. Proven track record in building successful partnerships at all organizational levels, internally and externally; strong customer focus. Ability to travel up to 40% of time to key events and conferences, campus travel with sales team, and internal meetings as requested. EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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