Marketing Manager- Refraction

4 weeks ago

Trenton, United States Topcon Healthcare Full time

For over 90 years, Topcon’s vision has been to solve societal challenges around the globe. In healthcare, we are developing innovations that improve patients’ health and quality of life.

We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button.

By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society’s most pressing challenges. If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you.

At Topcon Healthcare, we don’t wait for the future. We invent it. Join us.

Learn more about working with us at topconcareers.com

Topcon Marketing Managers (MM) are the product and market experts for their assigned product portfolios. They are responsible to help drive sales and increase profitability of assigned products. In addition, Marketing Managers are responsible for portfolio-related marketing materials, competitive analysis, and representing the Voice of the Customer and market opportunities internally to Product Management and Leadership. Work with training department to shape messaging and focus for their product courses. Key to the success of the MM is building successful relationships with the executive team, the sales force, product management, and with key opinion leaders (KOL).

Responsibilities

Develop and implement annual marketing plans to drive product line success Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed. Create and execute commercialization plans. Foster KOL relationships and a deep understanding of customer needs and business models to be able to infuse voice of the customer into company plans. Ensure customer satisfaction by proactively soliciting feedback. Effectively commercialize new products and product updates. Create strong positioning statements and selling messages. Produce effective sales aids and clinical marketing collateral to support selling efforts. Collaborate with Marcom and Digital teams to develop successful lead generation programs. Supporting sales and customer training efforts with product content and deliver training as needed. Initiate and execute creative projects to accelerate market interest in key products. Develop project briefs (including messaging) for key projects related to assigned product portfolio. Provide information for management by preparing special analyses and reports as requested. Support product line demonstrations and sales efforts at key trade shows. Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses. This job requires 30% overnight travel, often including weekends. This position will be remote.

Preferred Qualities And Experiences

High-level analytical skills and an ability to think strategically to solve complex business problems. Ability to engage in in-depth clinical conversations as it relates to product. Ability to manage multiple projects simultaneously and update priorities as needed. Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers. Strong clinical writing skills. Experience in eye care market. BA/BS required. 5+ years of medical industry or eyecare clinic experience.

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