Field Marketing Manager

4 weeks ago

Trenton, United States Rocket Software Full time

It's fun to work in a company where people truly BELIEVE in what they're doing

Job Description Summary:

In this strategic role, the Field Marketing Manager is responsible for executing multitouch demand creation programs that leverage both inbound and outbound tactics. Specific responsibilities include managing program budgets, segmentation and targeting, determining the best mix of tactics for each program, designing offers and calls to action, and setting individual program goals and measurement criteria. Additional responsibilities include working with external agencies and internal stakeholders, as well as supporting industry events.

This role works in partnership with multiple teams to drive demand, including Sales, Corporate Marketing, Product/Solution Marketing, Events, and external agencies. Candidates must have a demonstrated ability to leverage corporate websites, industry events, webinars, and digital technologies to drive demand and sales pipeline.

Essential Duties and Responsibilities :

  • Develop and execute demand creation programs that drive revenue through direct and indirect sales channels

  • Define, build, and optimize integrated campaigns

  • Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as needed to address changing market conditions and emerging opportunities

  • Work with individual sales reps to support their territory plans

  • Work with the web team to convert inbound traffic into known leads by optimizing content, messaging and offers

  • Manage the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)

  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length

  • Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers

  • Juggle multiple projects in a dynamic, high-pressure environment

  • Manage and adhere to a provided budget


Required Qualifications:

  • 5+ years of B-to-B demand creation experience

  • 5+ years of B-to-B digital/inbound marketing including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing, and content syndication

  • Experience with marketing automation (Marketo preferred), CRM (Salesforce preferred), web analytics, business intelligence (reporting and analysis) tools, buying intent tools

  • Experience building and managing a shared Demand Waterfall with sales

  • Proven record of supporting sales to meet or exceed pipeline and revenue targets

  • Excellent communication skills with proven ability to clearly convey complex ideas and data to a variety of audiences in written, presentation, and spoken formats

  • Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes

  • Experience creating and implementing successful seeding, demand creation, lead nurturing, and pipeline acceleration programs

  • Team player with cross-functional project leadership skills

  • Demonstrated skills in positioning and differentiating products and services

  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

  • Committed to Rocket's core values of empathy, humanity, trust and love


Education:

  • BA or BS degree

  • Marketing or business strongly preferred


Travel Requirements:

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