Senior Marketing Operations Manager

2 weeks ago


Trenton, United States Chirpn Inc. Full time

Essential Functions:

Supports Omnichannel Engagement, Brand Marketing, Media, and Agencies with the delivery of omnichannel relationship marketing campaigns across Email, SMS, Web, Direct Mail, and other channels

Collaborate internally across teams and with external agencies to define the user experience for omnichannel marketing campaigns, including segmentation, message mapping, and message cadence.

Create Business Requirements Documents (BRDs) that define and document business rules that translate campaign requirements into technical specifications. This includes campaign inputs and outputs, segmentation requirements, message mapping/cadence requirements, and data/vendor integration requirements.

Submit campaign project requests to Execution team via workflow management tool (Workfront); manage campaigns through their lifecycle using the workflow management tool

Develops and manages project plan and timeline; ensures full alignment across internal and external stakeholders and partners

Manage agencies to create and deliver content in accordance with company templates and processes

Ensure campaigns are tagged appropriately to enable measurement and analytics

Liase with IT application and data management leads to support vendor/data integrations

Handoff requirements to Campaign Execution Specialists and oversee the build of campaigns within companies marketing technology stack, including Adobe Experience Platform (CDP) and Adobe Campaign

Team with QA leads to ensure campaigns are appropriately tested end-to-end; approve campaign build, UAT test plans and test cases, and post-production UAT

Manage content proofing process

Manage and lead internal and external status meetings along with stakeholder resources to ensure alignment and successful delivery of projects

Work with reporting leads and Omnichannel, brand, and agency stakeholders to complete reporting and measurement plans

Document post-campaign learnings, including campaign results against stated goals and activities that were effective or require refinements go forward.

Qualifications:

Minimum of 6 years of email marketing, relationship marketing, database marketing, campaign management, account management, project management and/or other related roles required

Pharmaceutical industry experience preferred

Hands-on experience within a campaign management / marketing automation / customer data platform tool preferred (Adobe Campaign, Salesforce Marketing Cloud, Adobe Experience Platform, etc.)

Demonstrated project management skills to manage multi-faceted, complex CRM programs both internally and with external partners/suppliers

Demonstrated strong communication, presentation and, relationship building skills with internal and external stakeholders

Experience operationalizing Omnichannel engagement campaigns including email marketing, SMS marketing, direct mail, telemarketing (inbound and outbound), and websites

Ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environment

Possesses CRM technical and functional expertise in developing and integrating omnichannel campaigns

Job Type: Contract

Pay: $20.97 - $60.00 per hour

Experience:

customer experience manager: 8 years (Preferred)

Adobe workfront: 3 years (Required)

pharma or marketing Domain: 3 years (Required)

Ability to Relocate:

New Jersey: Relocate before starting work (Required)

Work Location: On the road

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