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Senior Marketing Manager
2 months ago
We are are a medium size boutique hotel seeking a dynamic and experienced Marketing Director to join our team. The ideal candidate will lead our marketing efforts, drive strategic initiatives, and contribute to the growth of our organization.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness and lead generation.
- Create and Manage digital marketing campaigns across various platforms.
- Conduct market research and analyze trends to identify new opportunities.
- Collaborate with the sales team to develop integrated marketing and sales strategies.
- Oversee budgeting and ensure effective allocation of resources.
- Utilize marketing automation tools to streamline processes.
- Monitor and report on the performance of marketing campaigns.
- Manage website content
Skills:
- Proficiency in digital marketing strategies and techniques.
- Strong budgeting skills with the ability to optimize spending for maximum ROI.
- Experience with Google Analytics and other analytics tools.
- Product management knowledge to support product launches and promotions.
- Understanding of market dynamics and consumer behavior.
- Sales acumen to align marketing efforts with sales objectives.
- Familiarity with HTML5 for basic web editing tasks. - Must have verifiable experience and be certified as Digital Ad Manager
- Knowledge of advertising sales processes and strategies.
- Proficiency in WordPress and Adobe Creative Suite for content management purposes
- Must be able to take direction from the President/CEO and have a very close attention to details.
- Experience with marketing automation tools for campaign management.
- Must be able to follow through with daily/weekly tasks with the upmost attention to detail.
If you are a results-driven individual with a passion for marketing innovation, we invite you to apply for this exciting opportunity. Join us in shaping the future of our brand through strategic marketing initiatives. (The ideal candidate will be located within the state of Virginia. This position is in-person, but could be hybrid for the right individual. This is not a full-time remote position.)
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