Adobe Campaign Consultant

2 months ago

Minneapolis, United States Saxon Global Full time
REQ INTAKE TEMPLATE
Number of openings: Location? REMOTE?: 100% remote okay Duration: 6 month contract Qualified? By who? Req Classification (A/B/C): A If A or B, what are the timelines that are ACCEPTED on the manager's calendar ? Resume review (date & time)?: 7/12 @ 2:30pm CST Interview times (date & times): Interview Times: Interview follow up (date & time, must be set if we have interview times set): If a B req, who is our competition and when did they find out about the req (when was the req released by the client)? Is this a bone req? No If so... Who is the other AM who holds the relationship and runs the process? What locations can the candidate sit in, and is there a preference on location? What markets are covering this outside of MN? Hiring manager name and history with this manager: Placed with several times Interview process (how many rounds, who is involved?): Not sure Is the req approved/funded? Yes Why is this req open? To work on their new Adobe instance Top 3 requirements? Adobe Campaign expert (v7) Need Unica and Oracle on Prem exposure Marketing Campaign design and implementation experience

Need:

6 month contract

Adobe campaign classic v7 (cloud-based)

Don't need CDP, AEP, adobe analytics

Adobe Campaign Developer cusp Architect (more so a user/developer but understands enough about how adobe evaluates workflows and how best to configure/organize the customer contact so they're mindful of space) - they don't need to know ox-code, product ID, etc. need to know "what are we trying to do and how do we do it" keep having repeated challenges - looking to cutover from Unica to Adobe fully in December

Pure adobe campaign expert - 100% familiar with campaign workflow(s), activity boxes, importing lists, data schemas

Overview:

This team takes data from oracle (on-prem) and ensures its in appropriate state for ingestion within adobe

Import and export workflows - setting these up - to get data in and out of adobe cloud

Export workflow would be a flat file

They share this instance of Adobe with Enterprise Analytics and AI (EAA) team - they're moving off the platform

Many of the users of adobe are used to setting up campaigns within the tool currently but hoping to use it as a vehicle to send to email service provider (ESP) - need to organize the data within the cloud first

Worked w cognizant on implementation and they set up the prod envio, users, recipient data, some workflows but weren't experts in the data so some of the flowcharts they created have inclusions and exclusions that were reversed - turning on Adobe Safe envio - this person will need to put better controls, understanding workflows, making improvements on how they are designing workflows

Current envio:

SaaS shop

IBM Unica shop - working to sunset this

Oracle/SQL on prem shop

Recently moved to Adobe and learning as they go - not a lift and shift

Background:

Some exposure to Unica

Some exposure to Oracle

Marketing campaign design

Evaluating of requirements for best architecture/design for execution (not gathering the requirements themselves)

Logistics:

Open to time zone

Notes:

Adobe Campaign Classic - pure Adobe Classic expert

Needs to know campaigns work flows,data schemas etc.

Current process:

Take on prem data in Oracle and ensuring it is correct state for ingestion in adobe

Set up Import and export workflows (not working correctly or efficiently now)

Export from adobe cloud to re ingest as flat file for downstream production jobs

This team shares an instance with EAA - Corporate Marketing - Steven's team uses it very differently

Most users used to setting up contacts in tool and send and delivery directly - hope to do this later, but they have existing processes they need to merge with - outbound files to mail / other shop

Version is V.7 (difference between 7 and 8 is big)

8 has a managed cloud opp and bigger footprint of space

Since they are on 7 and share the instance - constant conversation about space usage - they really don't know much about the tool, and need help maximizing efficiency

SAS / Oracle / Natezza - old stack (these tools goot at pointing to different databases, Adobe is not

Unica is close to sunset, but not quite there

This is not a lift and shift - Adobe needs data in a ready state to be used

They do want cross channel utilization in Adobe

Need is an Adobe Campaign developer / Architect - very Campaign specific with Classic v.7 in-depth knowledge

More of a developer but very familiar with marketing

Know what they are trying to do and do it in this tool - get them going on this tool. Wanted to have the cut over from Unica to Adobe in December, but they are behind. Hitting challenges because Steven's team uses the tool differently.

Organize how they use the tool

Cognizant and Adobe set up the tool - but they were not experts in the data (ex. Have inclusions and exclusions reversed) Turning on Adobe in a safe environment, when they turn on the flow charts to their 62 email campaigns and compare to existing in Unica... it is all over the place. Need better controls, understanding the work flows, improve how they are using the work flows all have larger effects than they expected. Not able to get any ROI if they cannot drive loyalty

More Dev. than architect / but need to understand how Adobe evaluates work flows and how best to configure or organize the contacts so they are mindful of space. Don't want messy work flows to use too much space.

***Next year moving to 8

Mindful of the expense of each workflow

Need Unica and Oracle on Prem exposure

Marketing Campaign design and implementation

Technical Consultant - will not do the requirements gathering, will review them and help design the best way to execute them

Don't need AEP or Adobe Analytics experts, just Campaign

Required Skills : Adobe Campaign Unica Oracle
Basic Qualification :
Additional Skills :
Background Check :Yes
Drug Screen :Yes
Notes :
Selling points for candidate :
Project Verification Info :
Candidate must be your W2 Employee :Yes
Exclusive to Apex :No
Face to face interview required :No
Candidate must be local :No
Candidate must be authorized to work without sponsorship ::No
Interview times set :Yes
Type of project :Architecture/Design
Master Job Title :Digital: SEO/Web Marketing Analyst
Branch Code :Bloomington

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