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Interactive Gaming Manager
4 months ago
Overview:
Why We Need Your Talents:
The Interactive Gaming Manager oversees the daily operation of Live Casinos online real-money wagering website approved in Pennsylvania. Working closely with the Interactive Gaming Director and other departments like marketing, finance, compliance, customer service, and our online gaming partners, this position is responsible for the overall success of marketing strategy/implementation and site functionality/enhancement to help drive customer loyalty and increased player value. They will collaborate, manage, and lead both internal and external teams to achieve all operational, marketing, and revenue goals of PlayLive Casino.
Responsibilities:Where You'll Make an Impact:
- Supervises the Interactive Gaming Marketing Coordinator and helps direct and support the Interactive Gaming VIP Coordinator
- Manages all marketing strategies for CRM and retention activities
- Oversees and implements all PlayLive onsite, email, and cross-property marketing
- Directs and/or executes all marketing campaigns, ensuring accuracy of campaign builds, proofing of copy, and timely/accurate submissions to the Pennsylvania Gaming Control Board
- Completes monthly Responsible Gaming checkpoints as required by the Pennsylvania Gaming Control Board
- Works closely with Graphic Designer to guide brand look and creative elements as well as email templates and ad-hoc promotional messages to PlayLive customers
- Works to ensure proper PlayLive KPIs are tracked and compiled to analyze historical trends, marketing campaign success, and guide overall strategy
- Performs all required ad-hoc analysis and works with corporate support teams to build dashboards, proformas and postformas to provide direction for all site operations and marketing strategy
- Leads all PlayLive device (desktop, Android, iOS) audits/testing to ensure
- Continuous improvement of user experience and the user journey
- Marketing programs compliance and accuracy
- Ensures game stability/accessibility in conjunction with marketing efforts
- Drives platform provider toward development list completion and identifies priorities on bug list and dev list
- Keeps customer service teams informed on upcoming promotions and marketing efforts and help troubleshoot any escalated customer concerns
- Leads all new content launches in conjunction with platform provider and ensures marketing support to maximize revenue
- Manages all Customer Service PlayLive communications inclusive of marketing programing, operational issues, compliance, etc.
- Manage social media marketing campaigns, customer engagement and metrics
- Monitors campaigns to improve efficiency and ROI throughout the customer lifecycle
- Track and update data segmentation and business unit KPIs
- Supports VIP segmentation and assists in developing a comprehensive marketing plan to increase revenue and streamline the Interactive Gaming VIP Coordinators day-to-day
- Manages projects in the technical and online gaming space
- Manages site content to include
- Promotional game placement
- Featured games
- Overall order of games based on gameplay data
- Maintenance communications
- Etc.
- Collaborates with on-property marketing teams and game content providers to develop cross-marketing opportunities
- All other duties as assigned
Qualifications:
Skills to Help You Succeed:
- Proven expertise in data manipulation, analysis, and management
- Ability to manage and lead team members toward successful achievement of department goals
- Excellent time management and organizational skills with keen attention to detail
- Proven knowledge of Marketing Project Management
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Ability for innovative thinking
- Specific understanding of online gaming, online marketing, and online gaming regulations
- High proficiency in utilizing marketing tools and executing marketing strategy
- Knowledge/expert user of iSight, Acoustic and/or Prismic a plus
Must-Haves:
- Two (2+) years experience in online social, online real-money or brick and mortar gaming preferred
- A 4-year degree in Marketing, Hospitality, Business or Finance (or equivalent work experience)
- Must be able to obtain and maintain a valid gaming license as determined by the Pennsylvania Gaming Control Board for the position
Physical Requirements:
- Ability to work extended hours across all shifts in a 24/7 work environment
- This job may be considered for remote (telecommuting) work
- 24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 3000 employees
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises
- You may be required to work in an environment where smoking is allowed
