Marketing Consultant

4 weeks ago

Overland Park, United States Aditi Consulting Full time

Key Responsibilities:

Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met. Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals. Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes. Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution. Manage the virtual events and webinars calendar and content calendar logistical planning. Develop content for virtual event and webinar-related social media posts, webpages, emails, and other communication channels. Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms. Preferred experience with On24 virtual platform. Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations. Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars. Perform other related duties as assigned.

Qualifications:

Bachelor's degree in marketing, communications, business, or related field. 6+ years of experience in B2B Marketing. Proven success in managing virtual events and webinars, as well as in-person events. Experience with On24 or other virtual platform and customer engagement hubs. Strong project management experience, with the ability to effectively manage multiple projects simultaneously.

Additional Skills and Requirements:

Knowledge of marketing principles and strategies. Strong written and verbal communication skills. Demonstrated ability to plan and execute marketing campaigns. Exceptional organizational skills and attention to detail. Effective time management abilities and the capacity to meet deadlines. Meticulous attention to detail and strong critical thinking skills. Ability to adapt quickly to various situations and work well in a team environment. Proficiency with Salesforce CRM.

Compensation: The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on a number of factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).

Benefits and Ancillaries: Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee. #J-18808-Ljbffr

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