Marketing Specialist

3 weeks ago

Needham Heights, United States SharkNinja Full time

Our purpose is to positively impact people’s lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. Marketing Specialist - Ninja Position Overview: The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales. Responsibilities: Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans. Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation. Support development of creative briefs and facilitate creative reviews. Manage creative development processes (i.e. timeline, approvals, protocols). Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more. Participate on a cross-functional team to develop new products and messaging. Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation. Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions. Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products. Key Functional Skills/Knowledge: Strong communication skills and ability to make effective presentations to all levels of management. Ability to manage several projects in parallel, navigating a complex cross-functional matrix. Attention to detail - being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials. Influencing, conflict resolution, and creative problem solving. Highly analytical - comfortable mining and analyzing data and drawing conclusions. Advanced PowerPoint and Excel skills. Project management and ability to prioritize multiple projects at once. Biased toward action. Education and Experience Requirements: Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred. CPG experience preferred. Prior experience leveraging consumer insights to develop effective marketing programs and campaigns. Bachelor’s degree (preferably in marketing) or equivalent experience required. This role sits in our Needham MA office 3x a week. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET Lead us to be “RARELY SATISFIED”. Make things better each day; “PROGRESS OVER PERFECTION”. Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”. Deliver something great; “WINNING IS A TEAM SPORT”. Be clear and honest, “COMMUNICATING FOR IMPACT”. Explore SharkNinja: Instagram | LinkedIn SharkNinja's Candidate Privacy Notice can be found here: Candidate Privacy Notice . We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com. #J-18808-Ljbffr

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