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Email Marketing Specialist

3 months ago

Needham, United States Tripadvisor Full time
Job DescriptionJob Description

About ViatorViator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you'll remember.Perks of Working at Viator
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
  • "Work your way" with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you'd like.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We're here for you with resources and programs to help you through life's challenges.
  • Health benefits. We offer great coverage and competitive premiums.
Our Values
  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
  • We're relentlessly curious. We push beyond the usual, the known, the "that's just how it's done."
  • We're better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.
  • We strive for better, not perfect. We won't get it right the first time – or every time. We'll provide a safe environment in which to make mistakes, iterate, improve, and grow.
  • Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Email Marketing Specialist

Job Overview:

The Email Marketing Specialist will work closely with the Senior Email Marketing Manager to execute email campaigns that enhance customer engagement, drive retention, and contribute to our overall marketing strategy. This role requires a mix of creative and technical skills to develop engaging content and manage effective email initiatives.

Responsibilities:

  • Email Campaign Execution:

    • Execute email campaigns from conceptualization through to analysis. This includes designing emails, managing sends, and reporting on results.

    • Implement and optimize lifecycle trigger automations and ad-hoc promotional campaigns.

    • Collaborate with Sr. Email Marketing Manager, copywriters and designers to develop compelling content that aligns with Viator's branding and campaign objectives.

    • Occasionally write ad copy and design email layouts directly, particularly when specialized resources are unavailable.

  • Performance Optimization:

    • Conduct A/B testing to refine email strategy and improve engagement metrics.

    • Analyze campaign performance and generate regular reports to track effectiveness and ROI.

  • Troubleshooting and Technical Support:

    • Identify and resolve issues related to email delivery and campaign performance.

    • Troubleshoot technical issues within the email tech stack, including problems with marketing automation software and integration issues.

    • Work closely with technical teams to ensure the email marketing tools and systems are functioning optimally.

  • Collaboration and Support:

    • Work cross-functionally with the email manager, product, product marketing, and sales teams to translate business goals into successful email campaigns.

    • Assist in managing the segmentation of audiences and ensure emails are targeted to user behaviors and preferences.

  • Technical and Compliance Expertise:

    • Ensure all email campaigns comply with current laws and regulations (e.g., CAN-SPAM, GDPR).

    • Utilize Marketo for campaign management, adhering to best practices in email marketing.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

  • 2+ years of experience in email marketing, ideally within a B2B environment.

  • Proficient in using email marketing platforms like Marketo.

  • Strong writing and graphic design skills.

  • Knowledge of SQL and familiarity with velocity scripting are advantageous.

  • Excellent organizational and project management skills.

  • Ability to work independently in a fast-paced and rapidly changing environment.

  • A strong eye for detail and a commitment to delivering high-quality work.

What We Offer:

  • Competitive salary and benefits package.

  • Remote work opportunities with flexible hours.

  • A dynamic and collaborative work environment with opportunities for growth and advancement.

  • Exposure to global markets and a chance to contribute to exciting marketing campaigns.

  • The salary range for this role is $64,020.30 to 86,615.70 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee's pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request. Please include the job requisition number in your message.

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