Lead Marketing Coordinator

2 months ago

Redlands, United States Real Estate Innovations Full time
Description

Are you ready to take your marketing career to the next level? We have an exciting opportunity for a Lead Marketing Coordinator to join our growing real estate business.

As the Lead Marketing Coordinator, you will be responsible for overseeing a team of up to 2 marketing professionals within the marketing department. The duties include relaying information between upper management and department employees' marketing projects and priorities & overseeing the implementation of marketing and events campaigns to help increase company growth and support our agents.

In addition to marketing, brand, graphic design and social media-related work, this position will also share a role in maintaining collateral and marketing materials inventory; maintaining databases; and reporting progress.

Responsibilities

80% of the duties include, but are not limited to:

Agent Experience & Support:

Onboard new agents
•Assisting agents with marketing pieces using BHHS tools and resources
•Manage key agent programs and communications that impact the success and retention of agents, including the use of BHHS Resource Center, Canva, BombBomb and other software tools
•Create content and programs to engage our agents and provide examples of how they can improve the quality and cadence of their personal marketing

Events Calendar: curate and update a weekly "Tuesday Templates" for agents to use in their marketing and send out to all agents.
•Send daily text reminders for each day's events
•Manage the Agent Shared Drive and promote its use by our agents
•Assure all company materials are accurate and relevant in accordance with company compliance and branding policies

Seek new ways to drive agent participation in company meetings and use of our tools
•Resource Center: Provide ongoing training on all RC programs and tools

Social Media:
•Creating marketing material for social media platforms to promote our agents and brokerage
•Oversee marketing implementation of all events, taking photos, and posting highlights on social media
•Maintain Brokerage Facebook Groups
•Maintain Brokerage Social Media Sites
•Assure our brokerage and our locations are properly positioned on Google and other search engines.

Recruiting Marketing:
•Review current social media and marketing trends and advertisements to determine the effectiveness of different styles and strategies
•Research competitors to stay current with similar services in the markets we serve
•Monitoring incoming leads and prospects and then incorporate those into retargeting and other campaigns to help increase agent attraction and company growth
•Collaborate with the Broker and other team members to support our recruiting and branding efforts
•Handwritten Postcards for DRE Lists- oversee creatives, distribution and monitor results.
•Manage Brokerage Social Media, Ads, Retargeting
•Create and maintain a successful brand and image that attracts company growth
•Oversee the production and distribution of our bi-weekly recruiting e-newsletter
•Develop marketing materials and campaigns to recruit new agents
•Develop agent Take-Away Packages, Recruiting Brochures; short and long-form
•Manage Recruiting Website and associated ads
•Monitor our ad analytics and metrics to ascertain the best use of our marketing budget over time, including tracking the source of the leads who join our brokerage

20% of the duties include, but are not limited to:
•Manage a team of two assistant marketing personnel to ensure the above duties are completed effectively and in a timely manner
•Manage the weekly calendar; distribute to all agents in a timely manner
•Heavily promote all brokerage events - with the goal to drive as much attendance as possible
•Assisting Branch Manager as needed

Qualifications

•B.A. or B.S. in Marketing, Journalism, Business or related major - preferred
•Must possess excellent communication skills and have a positive, upbeat attitude
•Develops innovative, forward-thinking design concepts
•Presents new ideas and suggestions to management
•2+ years of experience in Marketing/Social Media and Office Administration
•Proficiency in grammar, punctuation, spelling and proofreading
•Valid driver's license and clean driving record required
•Must be able to pass a background check

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