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Marketing Coordinator

3 months ago

Irving, United States Fotona Full time

Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, dental, and medical lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona's reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability.

Marketing Coordinator - Dental Division

Fotona is currently seeking an experienced and qualified individual to coordinate marketing activities and initiatives to increase brand awareness and grow market share for Fotona's Dental Division in the United States. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, events and social media. The Marketing Coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

This is an excellent opportunity to gain experience with a highly stable and growing leading-edge dental laser technology company while accelerating your career aspirations.

Responsibilities:

  • Assist in the development and execution of marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing.
  • Develop and deliver creative content, messaging, design, and layout of marketing materials as requested
  • Coordinate the development of event-specific marketing materials, such as invitations, flyers, signage, promotional items and digital assets.
  • Create and manage high-caliber social media content and posts in line with Fotona branding and overall marketing strategy.
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion.
  • Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
  • Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for program success.
  • Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.
  • Support the development and maintenance of internal tools, including digital asset database, trackers, contact directories, etc.
  • Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members.
  • Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
  • Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership.
  • Consistently demonstrate a Strong Work Ethic and represent Fotona with Integrity and Professionalism.
Skills:
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing.
  • Strong written and verbal communication skills to articulate clearly with various departments and management, as well as vendors, contractors, and freelancers.
  • Proven experience in content creation, copywriting, and social media management.
  • Creativity and ability to think outside the box to develop unique content ideas.
  • Strong writing, editing, and proofreading skills with attention to detail.
  • Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations, and while participating at trade shows.
  • Proactive problem solver and collaborative team player who takes ownership of responsibilities.
  • Good computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs, and features is a must with experience in web page development or graphic design being very helpful.
  • Ability to provide information on previous campaigns, projects, and timelines overseen and implemented in order to demonstrate overall capabilities.
Education & Experience:
  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools.
  • Familiarity with digital marketing platforms, including social media management tools and email marketing software.
Additional Requirements:
  • Flexibility to work evenings and weekends as required by event schedules.
  • Valid driver's license and ability to commute to and work out of our Irving Office Monday - Friday.
  • Ability to lift and carry up to 20 pounds regularly, ability to lift and carry over 50 lbs. occasionally, ability to push/pull very heavy equipment on wheels/casters.
  • Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, ability to work at a computer and sit for extended periods.
Compensation:
  • Salary based on experience.
  • Opportunities for development and growth with a highly stable and industry-leading medical technology company.
  • Benefits Package including Medical, Dental, Vision, Life, AD&D, and 401k with matching.


*Fotona is an equal-opportunity employer.