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Market Development Manager

4 months ago

Watertown, United States Thermo Fisher Scientific Full time
Job Description

Market Development Manager R-01242764

A Day in the life

We are looking for a result driven and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of single-use consumable solutions supporting a variety of modalities. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.

The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and build and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and implement global, multi-channel marketing campaigns for single-use bioprocessing technologies.
  • Lead the creation and execution of engaging content to generate awareness and drive demand; measure and understand the customer experience through the buyers' journey with emphasis on digital channels.
  • Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development, R&D, Commercial Leaders, and other collaborators.
  • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and use this information to define marketing strategies.
  • Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
  • Partner with digital marketing colleagues to implement and optimize performance across digital channels.
  • Ensure ongoing collaboration and alignment with regional counterparts as well as other cell therapy businesses and initiatives within the company.
  • Track and analyze marketing campaign performance, provide insights, and recommend improvements to enhance marketing effectiveness and return on investment.
  • Stay abreast of bioprocessing industry trends, emerging technologies, and competitive landscape.
  • May perform other related duties as required and/or assigned.
Qualifications
  • Bachelor's degree in marketing, business administration, life sciences, or a related field.
  • At least 5+ years of marketing experience in developing marketing campaigns for the biopharma/biotech market segment
  • Demonstrated experience in marketing strategy development and execution.
  • Ability to work effectively in a matrixed organization.
  • Results-oriented mindset, with a track record of achieving or exceeding targets.
  • Ability to adapt to a fast-paced and evolving market.
  • Strong organizational skills and ability to run multiple projects simultaneously.
  • Exceptional verbal/written communication skills.
  • B2B and life science/biopharma experience required.
  • Ability to travel up to 10% of the time